B.I.C. Carpets took a totally out-of-the-box approach to its new collections and staged the photo shoot by the sea. With its “Message in a Bottle” campaign, B.I.C. wants to spread the message that carpets can be sustainably produced too. The cradle-to-cradle carpet Holden is made of eco-friendly yarns that are produced from recycled fishing nets and other waste materials that have been recovered from the oceans. The innovative yarn feels silky-soft, as if your feet are gliding over warm sand on a sunny beach. It gleams like sunlight dancing on the surface of the sea.