GfK has more than 85 years of experience in combining data and science to help you make the right business decisions. Trust, impartiality, partnership and market expertise are part of our DNA. Our intellectual property is deep and extensive, while our proprietary data assets make us a unique and strategically important player in the data intelligence and analytics industry.
In a world of data overflow, disruption and misuse, picking up the right "signal from the noise" is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness.
We provide knowledge that powers decisions for the shapers of tomorrow.
More information on www.gfk.com