Spring 2010: Steve Jobs presents the Apple iPad and changes the world again. We, the three founders of reboon GmbH in Dresden, were also enthusiastic and could hardly wait to hold the technical miracle in our hands. At first we were fascinated, but never did the iPad stand or lay as we wanted it. For us, it was clear that we had to let go of trays so that they would work in any position and at any place, supporting or entertaining: sitting, lying down or chilling; at the table, on the couch, in bed or in the kitchen, in the subway, in the café or in the park.
The solution for tablets and e-readers
We pondered and discussed in our beanbag, we designed and rejected ideas. The solution was so obvious that we even sat on it: a beanbag for the tablet! Of course in a much smaller version. It was the birth of the first boonbag!
But we couldn't and didn't want to settle for that. The device-independent solution was missing to give not only the iPad, but every tablet and eReader a really secure hold.
The connection between digital and analogue freedom
With a lot of curiosity and inventiveness, we finally developed the boon; a more than innovative combination of vacuum surface and palm tree Velcro technology that fixes your tablet or eBook reader securely on all reboon products.
boonbag 2.0 and new online shop
This was followed by a revised version of the boonbag with various improvements and the universal tablet case booncase. We have even more plans for 2015: In the meantime we have our headquarters in Kaltenkirchen, as well as branch offices in Dresden and Hamburg. Our online shop has undergone a conversion to Shopware, now presents itself in a new splendour and with increased ease of use for visitors.