SISCO SISTEM LINE, a leading company in the hardware business, has been standing in the market for 30 years, building up a reliable and meaningful experience in the manufacturing and selling of sliding systems for furniture and doors.
The wide range of products, the prompt adaptability to the customer’s needs and the steady lookout for new designing solutions make SISCO SISTEM LINE an ideal partner for the furniture industry requirements and also for the wholesalers and retailers specificness.
The company was lately handed down to the second generation of the founder family and moved to a definitely wider and well-equipped building.
This will lead to a further development of the company potential, either reinforcing its considerable place in the hardware sector or strenghtening its sales network in the Italian market.
Why to innovate?
Innovation is a challenge that needs to be tackled by large and small companies alike, today and in the near future, to ensure their on-going and growing expansion with the required level of effectiveness and efficiency. Organisations that only passively react to changes run the great risk of losing their competitiveness. Our company is fully aware of the fast and on-going changes affecting the industry and, in order to keep abreast of the times, in the last few years has strived to introduce the concept of innovation at different levels: to achieve this goal, the company has designed innovative products, able to develop usable yet effective technology, as well as to ensure good value for money.
This entailed a re-think and the expansion of its sales network through the strategic acquisition of new agents and retailers in emerging markets and the restructuring of the company’s current network with a more widespread and effective coverage. Part of this innovation process was also the development of an effective and well thought out communication strategy that led to a renewed company image through a total rebranding operation including, for example, the design of a new packaging, more suitable for the requirements of an increasingly more diversified customer base, the restyling of an outdated company logo, the revamping of advertising and marketing policies to ensure a more effective market penetration.
Focus on customers:
The importance of a good customer service is often underestimated: most companies only focus on selling a good quality and competitively priced product, without taking into consideration the medium to long term market trend, which rewards companies that also offer an efficient customer service, as this affects the buying decisions almost as much as the ratio between price and added value. In recognising the importance of customer orientated selling, in the last few years our company invested a significant amount of money by developing a flexibility able to address market requirements, especially in difficult economic times such as now, which is forcing companies to reduce stock and supply their customers almost exclusively on a sales only basis. All this has led to a significant reduction of our delivery timescales, to the introduction of a consultancy service aimed to tackle our product related issues and of an electronic database listing the specifications and features of each item listed in our catalogue.
Furthermore, our customer service is now also focused on developing new products, with the co-operation of furniture and manufacturers, with customised and ad hoc projects.