Description

Concept:

Uptrade for competent kitchen traders, profiling through the apéro brand and its unique selling points

Options:

Shop-in-Shop or Stand alone

Target group:

People who define themselves by their living ambience
connoisseurs, aesthetes, design lovers
quality-conscious secondary and third party furnishers with their own property

Price segment:

upscale

Marketing tools:

Exclusive sales documents, emotionalising, exclusive print instruments, direct mailings, events, POS communication, individual presentation and sales concept, own website: www.apero.de

Assortment:

Made in Germany, exclusive fronts and worktops, intelligent equipment systems, high-end devices.

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