Successful debut
interzum @home 2021: A review
As the leading international trade fair for furniture manufacturing and interior design, this year's interzum took place as a purely digital event. From 4 to 7 May, interzum @home emotionally prepared the relevant topics for the industry and presented them to an international audience. Over 10,0...
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Material innovation
Transparent wood – almost like glass
Wood has been a sustainable building block for great architectural feats for thousands of years. It can be used even more flexibly when it is transparent. Transparent wood is not entirely new – but the approach of the team we are presenting is.
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Online event
interzum @home starts with the interzum award: intelligent material & design
The future of furniture design is sustainable. Global trends are turning into innovative concepts and products for modern living and interior design at the digital trade fair. This is also demonstrated by the interzum award: intelligent material & design 2021, whose winners were selected to...
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Current insights
Corona changes a lot – even consumption
Since February 2020, nothing has been the same. The notorious virus is spreading rapidly and repeatedly brings public life to a standstill. How this affects people, values and (consumer) behaviour is the subject of numerous studies.
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Printed advertising
Customer communication: With or without a catalogue?
The end of the printed Ikea catalogue shows that digitalisation is progressing even faster than expected. Nevertheless, advertising messages in traditional form by no means lose their justification - examples show that.
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Trend Stage interzum @home
Interview: Between megatrends and practical relevance
Katrin de Louw and her agency Trendfilter are organising the Trend Stage of the new online platform interzum @home - with the megatrends of the industry. As the leading international trade fair for furniture production and interior design, interzum will be held purely digitally from 4...
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Digital selling (Part 2)
The right equipment for online selling and consulting
Digital selling is more than just a video chat. In the furniture trade, however, conference tools are increasingly coming into focus. They help immensely with planning and customer loyalty in the lockdown. In the second part of our series of articles, expert Leif Kania gives tips on equipment for on...
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Three start-ups with interesting concepts
Office furniture rental trend
Since the beginning of the Corona pandemic, many employees have had to work in a home office. Many fall back on their own furniture. However, this often does not meet the ergonomic requirements for office furniture. Three start-ups now want to offer a solution to this problem - with a rental offer f...
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3 experts, 3 perspectives
The industry's look on extended assortments (1)
Utility room, bathroom furniture, cabinets for the living area: many kitchen manufacturers are visibly expanding their range. More turnover with extended ranges - that's the theory. And what about in practice? We asked our three experts for their opinion. Part 1 covers the supply.
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Sustainable development
Ecological material mimics nature
The development of ecological materials is also becoming increasingly important in the field of material innovations. The Swedish manufacturer Baux has succeeded in organically imitating nature's properties for the new Pulp acoustic panels.
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Current figures 2021
Where the German furniture and kitchen retail industry stands
The comprehensive yearbook "Möbel Zahlen Daten 2021" (Furniture Figures Data 2021) from Ferdinand Holzmann Verlag provides information on current and long-term developments in the German furniture industry. In three parts, we analyse the studies and statistics presented in it, this ti...
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New business possibilities
Servitization: When the product becomes a service
Proximity to customers: Knowledge of customer needs and wishes, long-term, deep and multifaceted customer relationships. Customer journeys with open exchange. For manufacturers, the only way to achieve this is to change their perspective. From product orientation to service thinking.
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interzum @home
“interzum Trend Stage”shows burning issues of interiors sector
Katrin de Louw’s design consultancy Trendfilter presents internationally important experts, trend scouts and influencers at the leading event for suppliers to the furniture industry. The tickethop for interzum @home has opened.
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Supplies particularly affected
Material bottlenecks in the German furniture industry
Material shortages are currently placing a heavy burden on the German furniture industry. Jan Kurth, Managing Director of the German Furniture Industry Associations (VDM/VHK), describes the supply situation for essential supplier products as dramatic. The supply situation for wood-based materials, m...
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Current figures 2021
News on consumer behaviour when buying furniture
How is consumer buying behaviour developing in Germany before and during the Corona crisis? The first answers to this question are provided by the statistical yearbook "Möbel Zahlen Daten 2021", published by Ferdinand Holzmann Verlag. In three parts, we take a closer look at the studi...
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Classics of furniture design
The Eames Lounge Chair
Classics of furniture design are timeless and often coveted collector's items for which connoisseurs are happy to dig deep into their pockets. But not only as originals, but also as re-produced or limited design classic editions, these collectors' items find plenty of buyers.
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Current figures 2021
The position of German furniture manufacturers
Current studies and statistics from the furniture industry are presented in the comprehensive statistical yearbook "Möbel Zahlen Daten 2021", published by Ferdinand Holzmann Verlag. It provides information about developments in the furniture industry during the last few years, as well...
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Digital Selling - New Series
What matters most: Taking Stock
Digital selling is on the rise. But hand on heart: are you prepared? Or are you still hesitating? Wherever you are: In a new series, we take a step-by-step look at the topic. Our expert Leif Kania will make you fit – or even fitter! Let's start with a stocktaking.
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