Start-up check
Apartmen - furnishing service for men
Often it is women who are enthusiastic about the process of furnishing, whereas men are more interested in the result instead of a large selection. Their shopping behaviour is completely different. A start-up now wants to help men with furnishing.
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Digital Selling (Part 8)
7 tips for selling in the fast lane
The shop is doing quite well. But sales coach Leif Kania knows that there is often room for improvement. Many studios do not make full use of their potential. They believe they need born salespeople. But that is not true. We give you 7 tips for (digital) selling in the fast lane.
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Pure Talents Contest for nominees
Pure Talents Contest nominees - ambista will support your business success
Congratulation on your nomination for the Pure Talents Contest 2022 also from the ambista team!
We at ambista, as an integral part of the Pure Talents Contest overall package, explain below how we will support you and how to get through the registration process as quickly as possible.
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A stocktaking
Digital super building „The Ship"
The Cologne office building "The Ship" is considered a digital super building and thus stands for the future of the working world. The idea behind the Cologne office building "The Ship" is simple: a digitalised working environment in which people feel comfortable. The implementation, however, was a...
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Leading trade fair in Germany
imm cologne 2022 starts again live and on site
At last the time has come! After a two-year break, imm cologne 2022 will once again offer interior design, visions, themes and people to touch – live and on site right at the start of the year. And at the same time, you can look forward to the long-awaited personal business contacts to start the yea...
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Furniture Study 2021
Digitalisation of the furnishing industry – status quo
In the run-up to the ZOW furniture trade fair, the e-commerce company Shopmacher took a closer look at the digitalisation status of the German furnishing industry. The result shows that there is still room for improvement.
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Women in Furniture
New network for women in the furniture business
Women have not had a big stage in the furniture industry so far. This is to change with "Women in Furniture". The women's network has set itself the goal of strengthening diversity and equal rights for women and men within the home & living industry, promoting ambitious women and stirring up the mal...
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Foreign trade fair programme
Product presentation at trade fairs is promoted
Starting next year, small and medium-sized companies from Germany will be supported with a far-reaching programme for presentations at trade fairs abroad. More than 45 million euros are available for this purpose in the Foreign Trade Fair Programme of the Federal Ministry of Economics and Technology...
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Innovative fasteners
Furniture assembly: Click instead of fitting
Laminate and parquet flooring can be easily joined in the joint area using a click system. Now this development is also possible for the assembly of individual components of a chair, table or shelf without glue and clamps. We present an example: The Irish supplier Ovvo has developed a joining system...
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Products from the ambista-network
Modern Tradition: Design with artisanal charm
The combination of modern design with artisanal flair is playing an increasing role in interior design. Contemporary designs as well as classics are assigned to the new trend: Modern furniture design combined with natural colours and carefully crafted shapes, preferably made of wood.
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Digital Selling (Part 7)
It's all a matter of type: How to sell in a customer-oriented way
Being blue or seeing red - the ability to do this will lead you onto the yellow brick road and make competitors green with envy. In an excursion into psychology, expert Leif Kania explains which personality types are behind the colours. Because if you recognise what makes people tick, you will sell...
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Study on specialist assortments
Living instead of travelling: A cosy home is important to Germans
If the Corona pandemic has shown one thing, it is that a cosy home was and is very important. A current study shows which product groups have particularly benefited from the new furnishing boom.
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Focus on sustainability
Trend IMMpact: Use your ambista profile for more business
Let's answer one of your first and most urgent questions: Why should I update my ambista profile within the Trend IMMpact, especially if I have little time?
Answer: You will be found by more business partners than before and they are also pre-qualified - made possible by the imm cologne 365 appr...
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"Best of Design"
Home magazine enters label publishing
The German home magazine "Schöner Wohnen" has launched a new award. Once a year, the editorial team awards the "Best of Design" seal to outstanding products in the interior design industry. In this way, the magazine meets the demand of numerous manufacturers who want to advertise with the products a...
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Versatile material
Vinyl carpets: Design for indoors and outdoors
They come in countless colours and shapes, are easy to install and easy to clean: Vinyl carpets. The triumphal procession of these quick-change artists has been on the internet for a few years now. Initially, the models were more at home on balconies – but now they are also moving into flats and hou...
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ORGATEC TOKYO
"The opportunities for office-related businesses will broaden"
Next year, for the first time, there will be an Asian edition of ORGATEC. The world's leading trade fair for modern working environments, jointly organised by Koelnmesse Japan and the Japan Office & Institutional Furniture Association (JOIFA), will take place from 26 to 28 April 2022. ORGATEC in Col...
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