Magazine Living and Furnishing
528 results
Christmas in a cocoon - it's getting cozy
The year 2020 is coming to an end - and that is a reason for joy and hope. It has put us in our place, pushed us into our own four walls for our own protection and retreat. Many people have made the best of it, refurbished them and adapted them to home office and more time at home. Cocooning is the...
learn more
7 tips: How to write effective texts
Texts make up a large part of the communication in marketing. It is only stupid if nobody reads them. So how do you manage to escape the wastebasket and get your readers excited about you and your offer? How do you reach even more people? We give you 7 tips for good, effective texts.
learn more
"The attitude towards the office is changing"
Coworking has been a successful model in recent years. Mobile and flexible working methods have become established in many areas. But what challenges are there in implementing such concepts, especially in view of the Corona pandemic? We spoke to interior designers Susanne Brandherm and Sabine Krumre...
learn more
Classic of furniture design: Adjustable Table E 1027
They can be found in many flats - the classics of furniture design. In other words, a piece of furniture that was designed decades ago, but is still successfully sold today. While collectors primarily focus on originals, other design lovers buy post-produced or limited editions from the official lic...
learn more
Furniture systems: components of diversity
Few components, many solutions: For manufacturers and users at the same time, systems are an economical way of creating the greatest possible variety with a limited repertoire. Their dismantlability not only simplifies storage and transport, but also makes it possible to supplement or reconfigure sy...
learn more
Quo vadis customer? Furniture industry and demographic change
We are getting older, fewer and more international. This is the short version of the demographic situation in Germany. The economy is becoming more digital, the generations are living more mobile and are demanding more individual customer services. What does this mean in concrete terms for the furni...
learn more
Outer: the customer's garden as a showroom
As a start-up you need ideas to roll up the market from behind, like the young US company Outer for example. Outer sells and distributes its sustainable outdoor furniture exclusively in its online shop. At the same time the start-up recruits its customers as brand ambassadors to make their own garde...
learn more
Logistics meets data: Cooperation between sectors
The Federal Association of Furniture Forwarding and Logistics (Bundesverband Möbelspedition und Logistik e.V.) and the Data Competence Center e.V. have already been working together for some time as part of the Future Initiative Furniture Logistics. With the new cross-membership, the organisati...
learn more
Innovation Award Architecture+ Office 2020
For the eleventh time, the architecture journals AIT and XIA by AIT, in cooperation with the ORGATEC/Koelnmesse GmbH trade fair, announced the Architecture+ Office Innovation Award. There were two award winners, a wall paint and a stool-table combination.
learn more
Why customers can (not) say what they want
Everyone wants sustainable furniture, when asked. But do they really, when it comes to spending (more) money? The agency Beyond Reason uses neuroscientific methods to find out which processes in a consumer's brain influence actuall purchase decisions. This knowledge can be used for the marketing...
learn more
React to change in the working world: quick procurement & information about office furniture at officebase
Trade fairs are postponed, offices adapted, home office flourishing: flexible working is a big trend in 2020 – as well as flexible office furniture. An estimated 25% of professionals are currently working on a mobile basis. Corona measures are accelerating the trends of digitalisation and New...
learn more
Past and future: a small office-time travel
The coronavirus crisis has changed the world of work in a very short space of time, but even before the pandemic, office design was constantly changing. In our interview, Albert Denz, owner of DenzDesign GmbH and www.officebase.info, takes us on a personal journey through time – from the 1960s...
learn more
Radical change? This is what offices look like after Corona
While the traditional combination of classic office workspaces and meeting rooms will gradually decline in importance, companies are called upon to provide more space for retreat, co-creation and community. This development represents a radical transformation of the traditional office concept. ...
learn more
Working from home – new requirements and opportunities
The topic of “working from home” has been given a new dynamism by the coronavirus pandemic. Remote working may have been on the to-do lists of many companies before the outbreak of the virus, but its practice was more of an exception in reality. That changed the minute much of the world...
learn more
How digital is my marketing?
Digitisation is no longer a new topic. Depending on the sector, it has developed to varying degrees and at different speeds. The company-specific differences are great. And even within a company, all departments are rarely digitalised equally. This starter check is intended to help you determine the...
learn more
By continuing to use the site, you agree to the use of cookies. Further informations
