Pure Atmospheres is a spatial experience
In 2019, Hall 11 will be transformed into Pure Atmospheres as part of the conceptual development of the Pure design segment. The new direction means even more inspiration and emotion combined with a stronger business focus. “We believe that the name reflects the hall’s essence very well, and this is something that we want to emphasize much more strongly in future with our creative concept,” says Dick Spierenburg, Creative Director of imm cologne.
The name Pure Atmospheres underscores the nature of the presentations in Hall 11, which is shaped by the exhibitors’ holistic interior concepts. Exhibitors will showcase inspiring brand concepts: their own take on domestic culture, their personal signature, their interpretation of good design. Here, the focus is not on the individual product but on the interaction of all the elements. When visitors enter one of the stands, they become immersed in the universe of brands such as Ligne Roset, Walter Knoll, Cor, Kettnaker, Minotti, Molteni, Flexform, Leolux, Fendi, ClassiCon, Cassina, B&B Italia, Poliform, Schramm and interlübke.
Modern exhibition concept for the Pure formats
“Our visitors expect more from a modern trade fair today than a comprehensive market overview and a showcase of innovations; they are looking for orientation and an emotional experience,” says Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse. For him, this is what drives the ongoing further development of imm cologne. "What's particularly important for us is a consistent brand experience. It is the visitor experience that increasingly defines how a brand is perceived, and this is for us one of the most decisive features differentiating us from our competitors. Alongside the emotional experience, the imm cologne brand experience will also place greater emphasis on the event’s business side,” he explains.
LivingKitchen: kitchens, cooking and design
A new kitchen is built from many different components – and only when all the products create a synergy can a holistic kitchen concept be achieved. This is exactly the kind of spectrum on display at LivingKitchen 2019 in Cologne. “At LivingKitchen we show the whole product world of kitchens. That’s why it will be so exciting for visitors: the Cologne kitchen event combines business and trend research, communication with new target groups and the discovery of new developments in the kitchen,” says Bernd Sanden, Director LivingKitchen. “And that on a high international level!”
At the international kitchen event in Cologne, the focus in 2019 will be on three new event formats: Future Technology, Future Design und Future Foodstyles. Future Design in Hall 4.2 serves as an experimental space at LivingKitchen for the most varied ideas on future kitchen design. A kitchen vision designed by Alfredo Häberli will present a holistic concept on 160 m2 that provides an exciting forecast of developments in kitchen design.
Taking technologies already available today as a starting point, the possibilities anticipated with future technological developments will be shown in an area of around 600 m2 in Hall 4.1 at Future Technology. The focus here is on networked technologies, and their influence on our living environments can be experienced up close in the kitchen realised by the “Let’s be smart” initiative.
Future Lifestyles is about lifestyles. Solutions for self-production, urban gardening, indoor farming or outdoor kitchens are discussed here. Societal developments like urbanisation and sharing concepts, but also cooking and nutrition trends like organic and vegetarian, in vitro and convenience, cooking robots and dialogue cookers are highlighted and presented in an exciting showcase in the 350 m² project installation in Hall 5.2.
The co-located events imm cologne/LivingKitchen are becoming even more international, diverse and inspiring. The trade fair duo perfectly meets the needs of both a business-oriented audience of trade visitors and those of architects, interior designers and the media who are on the lookout for global trends and innovations.