Germany has been hit by furnishing fever. According to the recent “Wohnen und Leben 2017” home living survey by CreditPlus Bank, 95 per cent of respondents are planning to spend money on furniture in the coming twelve months. That is almost everyone living in Germany. Almost one-third intend to invest more than Euro 1,000, with one in ten even envisaging spending more than Euro 2,500 on new furniture. The survey questioned 1,020 Germans aged 18 and over.
Those surveyed were focused on purchasing new living room furnishings. One in three (29 per cent) plan to buy new furniture and household accessories for this area of the home. In 2014 and 2015, however, this proportion was somewhat higher at 37 per cent and 33 per cent respectively. However, the desire for new kitchens has grown in recent years, with 10 per cent of respondents expressing this wish in 2015, 12 per cent in 2016 and 15 per cent in the current survey. Approximately 20 per cent of those questioned saw a need to buy for the bedroom.
Useful information for the interiors sector: around two-thirds of respondents are prepared to limit their expenditure in other areas in order to afford new furnishings. For example, 33 per cent would dispense with trips to restaurants and social events, and 31 per cent would forgo purchasing accessories and jewellery in favour of new items for the home. The remaining third of survey participants, by contrast, would not save in other areas to buy furnishings.
Every second respondent continues to seek inspiration and advice in furniture stores. However, the Internet is also increasingly gaining in importance as a source of inspiration when buying furniture. While the proportion of those conducting online research was just 29 per cent in 2015, 38 per cent of respondents are now gathering information on the websites of furniture manufacturers or retailers. Other online sources such as interiors and design blogs are not yet playing a major role. They are only read by about 7 per cent of the participants.