Birkenstock beds: Surrounded by nature
Birkenstock brings its products to life on an exhibition space of over 500 square metres at stand M011 in hall 10.2. Along with the current and new beds, slatted frames and mattresses, also included are its cult sandals and natural cosmetics series.
The typical natural materials of Birkenstock can be found everywhere. Cork, felt and similar materials are used in all designs in the product portfolio. The new bed collection impresses with its new styles, elegant lightness, high-quality textiles and leathers, and many sophisticated extras.
Maximum well-being as a principle
In addition to their highly attractive look, the sleep systems also offer superior comfort, outstanding ergonomics and top functionality. This is achieved with the point elastic adjustment of the sleep systems, which eases the strain put on the body as much as possible.
The specially developed Birkenstock support made from natural latex and cork granulate also boasts excellent cushioning properties. In addition, the wide array of slatted frames and mattresses assure individual comfort.
New business areas for Birkenstock.
Four years ago Birkenstock decided to enter the licensing business in order to tap into new business segments, markets and target groups. The focus was four themes that perfectly reflect Birkenstock’s brand essence: Healthy sleeping and living, a healthy working environment, healthy feet and walking and a healthy attitude to life.
Birkenstock partnered with ADA, the Austrian bed and upholstered furniture manufacturer, to develop the sleeping systems presented at imm cologne 2019. “The cooperation guarantees the high quality and competent production of our sleep systems,” says Birkenstock.
Like the comfort shoe manufacturer, the Styrian company also places the utmost importance on meticulous craftsmanship and sustainable values.