Many companies are currently asking themselves these questions: Should they catapult their offers into the metaverse or rather wait and see how the digital parallel world develops? There is much to be said for keeping calm. On the other hand, there is a lot to be said for courageously and experimentally setting out into new worlds. Both make sense: carefully weigh up the advantages and opportunities offered by the new digital world and integrate them into the business model in good time.
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