Mar 26 2019

Digital printing – interior design made to measure

A home of one’s own design – this is what many customers today are looking for and something interior architects and furniture manufacturers should pay attention to. Digital printing is a groundbreaking technology that allows manufacturers and designers to tailor the surfaces of carpets and fabrics, ceramics and tiles, wallpapers, veneers, designer floorings and furniture to personal preferences and to produce them extremely efficiently. The technical innovations of digital printing techniques have become a key technology for individualisation.

The quality of digital printing has been improving almost non-stop over the last few years, and now it is virtually irreplaceable in many sectors: digital printing provides interior architects and planners with a means to respond to end customers’ needs quickly and flexibly.

Thanks to cutting-edge digital applications, they can transfer selected decors to software programs with high precision, print them with photorealistic results and then produce convincing finishes. Excellent print quality can be achieved, with three-dimensional effects, visual depth, brilliant colours and an extremely wide range of very different textures.

Digital printing can produce wood and stone effects that are extraordinarily close to the real thing. The spectrum of the technology encompasses all the key process steps required to integrate digital printing into furniture production and interior design.

From small batches to one-off pieces

Digital printing processes save time and money because they dispense with the printing forme and pattern changes are possible without sacrificing full printing speed. There are virtually no limits on the choice of motif with digital printing.

One of the technology’s other major benefits is that small batches or one-off pieces can be produced cost-effectively. The high resolution produces photorealistic prints on all possible materials.

Digitally printed boards, skirtings and profiles

South Tyrol-based manufacturer Karl Pedross has developed a patent pending digital direct printing technology for skirting boards and profiles that applies a free choice of motif to the substrate without a film. The company uses a UV-curing direct printing ink to achieve brilliant results on spruce or MDF.

In addition to individual patterns, the grains of rare woods can be reproduced. The same is true for Filippi Legnami’s products. The company produces its environmentally friendly compact laminate VittEr® in flexible formats and thicknesses. Both sides are digitally printed with 3D textures and any choice of surface motifs and decoration.

The laminates have a wide range of applications as solutions for interior architecture. Indewo Wood is a veneered board developed by Europlac that is digitally printed using a special technique. It gives planners and architects tremendous design freedom as they can apply diverse textures, colours, motifs and decors that match their interior concepts perfectly to the veneer surfaces.

Furniture with personalised images, patterns or logos

There’s also virtually no limits to the personalisation of furniture surfaces with digital printing technology. Sedil Curvi offers a large selection of graphic motifs that can be printed on chairs, tables or drawers.

Alternatively, any kind of surface can be customised with wood, stone and concrete effects or with images and logos on a monochrome substrate. The required software is supplied by specialist development companies, such as UK-based firm AVA Group.

It has launched an integrated, modular software system based on a technology for high-precision colour matching of complex designs. With AVA Colour, computer monitors and digital printers can be calibrated using a special device. The software allows overprint effects to be simulated throughout the entire design and creation process.

Even the subtlest colour nuances are displayed accurately and can be adjusted precisely in every step in the workflow. AVA has many years of experience in digital printing technologies for soft furnishings, among other fields.

Fine colour gradients and extraordinary walls

Nuremberg company Sahco, part of the Kvadrat group, produces digitally printed textiles in a wide selection of different qualities. Lagoon is a transparent, lightweight furnishing fabric for individually designed curtains with the fine colour gradients that are possible with the latest digital printing technologies.

The velvety upholstery collection Pixus plays creatively with digital pixels, combining them to form ornamental floral shapes. The brand Ornamenta provides an imaginative selection of digitally printed ceramic tiles for wall decoration.

Extraordinary spaces can be created with these elements, from art deco-inspired decors to large geometries and classic designs all the way to dynamic jungle motifs and custom-made looks.

Cutting-edge digital printing processes are the ideal way to transform customers’ personal desires into reality. The new technologies not only offer time and budget savings; they also make small batches or personalised pieces possible – with stunning quality and an almost unlimited choice of motifs.

This opens up diverse new opportunities for the furniture and interiors industry, especially as the mega-trend for individualisation is continuing to grow and grow.

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