5 tips from the expert

How to boost your business with Pinterest

Of all the tools for promoting an online business, Pinterest is probably still one of the most underrated. In fact, many people still use it solely as a source of inspiration when the truth is that Pinterest is an amazing tool for expanding an online business.

Sep 03 2020

In my case, Pinterest is one of the tools that have really helped to expand my online business and website italianbark.com. Over the years, I have grown the @italianbark account on Pinterest so that it now reaches a massive audience (achieving a peak of 10 million views some weeks ago), and the benefits for my interior business have been immense. I want to share some of my tips with you today, and I hope you will find them useful. 

Pinterest is not a social media platform 

The biggest mistake people make is seeing Pinterest as a social media platform. The truth is that Pinterest is essentially a search engine, like Google. This is why it is an amazingly powerful tool for taking your online business to the next level: A well-ranked Pinterest account can drive lots of traffic to your website. And that means one thing: new potential customers. 

As you probably already know, Pins are linked to websites, so the more people and views your Pin reaches, the more clicks or visits your website will generate. Simple ... but now the question is: How do you grow your Pinterest views? 

Let’s get started with some of the tips that I have learnt over the years. 

Tip 1: Add relevant keywords to your Pin 

Since, as I’ve mentioned before, Pinterest works like a search engine, it is essential to complete each Pin with an optimised text. This means finding relevant keywords that will perform well on Pinterest. An easy way to do this is to go to the Pinterest search and enter the topic of your Pin: the Pinterest search tool will automatically fill the search box with other relevant keywords, similar to the suggestions that Google Search provides to complete a search query. 

All you have to do then is to update your Pin description with the optimised text. 

Tip 2: Create images that work well on Pinterest 

I have always loved Pinterest because it is a very visual tool. Images are fundamental on Pinterest, so you can’t make your Pinterest traffic grow without working on the quality of your images. Aside from Pinning beautiful images, there are some easy ways to make your Pins stand out in the feed and perform better.  

Here are my top tips for optimising images for Pinterest: 

1. Create vertical Pins 

Vertical Pins usually work much better than horizontal ones. This is because they stand out more in the feed layout than horizontal Pins. This is what Pinterest itself says about recommended image sizes: 

“When you pick images for Pinterest, think vertical. Most of our formats are vertical, and taller than they are wide. In our creative best practices, we recommend that you use a 2:3 aspect ratio for all of your Pins. ‘Aspect ratio’ may sound complicated, but it’s just a way to talk about an image’s width, compared to its height. A 2:3 aspect ratio means that your image’s width is ⅔ its height. For example, your Pin could be 1,000 pixels wide, by 1,500 pixels tall. If your image falls outside this ratio, it could get truncated in people’s feeds and they won’t get to see your full Pin.” 

2. Brand your Pin 

Remember to maintain consistency between your brand and your Pins. This means using the same fonts and sets of colours, but also adding your logo or the name of your brand/website somewhere in the Pin.  

3. Add text overlays 

Your Pin will be much more effective in the feed if you place a text over the image. Choose a short and concise text: It should be easy to read on a phone. For example, what I do for most of italianbark.com articles is to create a custom image that recaps the content. I place it at the end of the post so that people can Pin it to remember the article.  

From my own experience, I can tell you that these kinds of images work brilliantly on Pinterest! 

Tip 3: Optimise your profile 

I remember a time a while back when my Pinterest account was an absolute mess. This is because I used to Pin whatever I liked, without worrying too much about what it might look like from the outside, and I used it as my personal digital idea board.  

But if you are looking to use Pinterest to grow your online business, you have to keep an eye on what kind of impression your profile will make on visitors. In fact, your profile is what everyone sees when they first arrive on your page, so it is like your business card for new potential customers or followers. Here are a few tips to keep in mind: 

1. Create a searchable name and bio 

2. Write a short and simple bio and don’t forget to add your website and contact e-mail address 

3. Clean up your boards regularly and reorganise them in a visually consistent order 

Tip 4: Use Pinterest consistently  

There are no fixed rules about how often you should Pin on Pinterest, and I always recommend Pinning whenever you have interesting content or find something interesting online to Pin. Ideally, you should mix content from your own websites/social media accounts (for example Instagram) with content from other websites to make your profile more interesting and less branded.  

Some online apps can help you to schedule your Pins. The most widely used one is Tailwind. I have actually never used it because I prefer to Pin in real time, but some of my colleagues have found it very useful, so you might want to give it a try.  

Tip 5: Open a business account and check out your analytics 

Last but not least, if you want to use Pinterest like a pro and get the best out of it for your business, be sure to create a business account. Then add your website to your business account and verify it. The Business panel gives you access to many essential tools. They are useful for tracking your traffic so that you can see which Pins perform better and where your traffic comes from.  

Pinterest and other social media as a source of inspiration for designers at the magazine by imm cologne

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