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Feb 14 2019

Home24 sticks to its sales targets

Despite a disappointing performance last year, online furniture retailer Home24 remains committed to its targets for 2019. According to a recent press release, the Berlin-based company aims to break even by the end of the year.

Sales growth is expected to be at or above the growth rates of the previous year, with cost reductions, initiatives to attract customers, more private label brands and greater efficiency thanks to new logistics centres set to contribute.

Outperforming the online furniture market

Originally, Home24 wanted to generate sales of between Euro 315 million and Euro 323 million, but declared back in January that it would not reach this target. The unusually long, hot summer is said to have been a particular factor in supressing Home24’s core markets.

Nevertheless, the company’s results outperformed the development of the online furniture market by a clear margin, with the latter seeing growth of only around 10 per cent in the countries relevant to Home24.

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