YouGov Retail Ranking 2021

Building and furnishing: These brands are up front

With its "Retail Ranking 2021", the British market and opinion research institute YouGov has presented the consumer brands with the highest scores in each sector in Germany. In the building & furnishing category, Ikea leads with 34.8 points, but the Swedish furniture giant also cuts a good figure overall, landing in third place in the ranking behind the drugstores dm (48.8 points) and Rossmann (39.3 points).

Nov 15 2021

Building & Furnishing category 

If we take a closer look at the ranking in the Building & Furnishing category, the DIY stores Obi (28.1 points) and Bauhaus (22.1 points) follow. Fourth and fifth place go to Hornbach and Dänisches Bettenlager, also with 22.1 points each. 

The ranking is based on the index value of the YouGov BrandIndex. This measures the general brand image, calculated from the average values of general impression, quality, price-performance ratio, customer satisfaction, willingness to recommend and employer image of a brand over a period of twelve months.

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