New pop up-formats

imm cologne: 3 events until 2023

Three Steps on the Road to imm cologne 2023:The Koelnmesse team is setting out on the road to imm cologne with three attractive pop-up formats. Sleep Cologne; Home meets spoga+gafa and Pure meets ORGATEC offer many business opportunities until the next trade fair.

Mar 16 2022

The entire sector is experiencing multidimensional change and has to find its individual path to the NEW NORMAL. The key issues that will determine the way ahead: How do we meet customers’ changed needs?

  • working and living with flexible, modular and sustainable furnishings
  • changing order cycles (many factors are making the exact amount of time between the B2B order and B2C delivery of the goods to the customer increasingly unpredictable)
  • changes in the exchange between business partners – classic industry get-togethers like trade shows haven’t taken place for a long time
  • changed possibilities for showcasing one’s own competencies
  • changed business models, from the circular economy, influencers and 3D printing all the way to e-commerce.

With Sleep Cologne in May, Home meets spoga+gafa in June and Pure meets ORGATEC in October, the Koelnmesse team is creating three pop-up formats that will provide a wealth of business opportunities on the way to imm cologne 2023. 

The events 2022 at a glance

Sleep Cologne

Sleep cologne is aimed at manufacturers of all product categories that are relevant to the bedroom: mattress and sleep systems, box-spring beds and waterbeds, bedding, bed linen and accessories. This format is being organised with the support of the German Mattress Industry Association. The benefit for trade visitors is that Sleep Cologne will be the only overarching trade fair format in 2022 that shines a spotlight on every aspect of the bedroom world. Zur sleep cologne

Home meets spoga+gafa

Home meets spoga+gafa in June is perfectly timed for placing early orders for the following seasons – from summer and autumn 2022 until winter 2022/23. As a result, participants can market their range for the following eight to nine months in the middle of the year. The timing is also ideal for presenting established bestsellers: times are still uncertain and the market is volatile, so that even bestselling models with minor updates will find a platform for boosting business at Home meets spoga+gafa. In addition, participants will benefit from two further advantages: visitors and internationality. The spoga+gafa fair has been consistently reporting growing visitor and exhibitor numbers since 2016. This is where the seeds are sown for the next season: online shops and platforms, garden centres and barbecue specialists have brought the biggest visitor increases over the last three years. On the exhibitor side, Home meets spoga+gafa is aimed at manufacturers from the middle of the market and of course outdoor furniture producers. Because the trend has established itself: indoor and outdoor spaces are increasingly merging into integrated living environments. Find out more about Home meets spoga+gafa

Pure meets ORGATEC

As a global hub for modern working environments, ORGATEC has never been as relevant as it is today. It brings different perspectives together, redefines and reinvents work and depicts the multifacetedness of working environments with forward-looking concepts. For many exhibitors, that’s a new and attractive context because, driven by the pandemic, living and working are two areas of life that are increasingly merging. Pure meets ORGATEC is an opportunity to showcase product ranges in a different setting and appeal to new target groups – especially investors, building contractors, project developers, planners, designers, architects and interior designers, but also of course specialist retailers. Particularly for exhibitors who want to boost their activities in the contract business, Pure meets ORGATEC is therefore the place to be. The format is aimed at manufacturers of designer and name brand furniture with wide-ranging collections. As a result, the pop-up format provides an unprecedented setting for fascinating and inspiring ideas, promising contacts and an active cross-industry exchange. The interested trade audience will take inspiration from exhibitors’ design presentations and join them in creating new and visionary working and living spaces.

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