Dec 05 2019

Increasing profitability with smart bathroom planning

Profitability is the magic word for commercially successful hotels. What many people don’t know is that clever bathroom planning can boost occupancy and revenues. At the same time, hoteliers can drive down costs and significantly optimise returns with the right investment. A new study commissioned by Kaldewei offers advice on how to maximise returns.  

The calling card – the bathroom in the hotel room

Whether travelling on holiday or for business, what hotel guests really care about is a clean, hygienic bathroom. This was the clear result of a recent, representative Forsa survey commissioned by Kaldewei [1]. When asked about the most important feature of a hotel, nearly two-thirds of respondents (62 percent) said a clean bathroom.

Following with a large gap was a large, comfortable bed (26 percent). In response to the question about a top annoyance that diminishes the enjoyment of a hotel stay, virtually all respondents said a poorly cleaned bathroom. A nearly unanimous 99 percent find this either “very annoying” or “somewhat annoying”. For 98 percent, finding mould spots in the shower, bathtub or sink surfaces is a complete turnoff. 

If the guest is satisfied, chances are good that they will come back and recommend the hotel on various online booking platforms or to friends. The fact that one of the most important decision criteria of guest satisfaction is the bathroom, where they spend an average of only 6 to 30 minutes per day, is pretty astonishing.

However, this also shows that choosing the right bathroom solutions will pay off in the long term because, besides hygiene (95 percent), bathroom furnishings are a key booking factor for more than half of respondents (56 percent).  

In the bathrooms of the Dormero Hotel in Roth, red walls and black tiles meet elegant washbasins and showers from the Kaldewei Cono series made from enamelled steel in alpine white. © Dormero Hotel AG

Greater willingness to pay of guests 

A significant majority of the respondents (around 62 percent) would even pay more for a hotel with modern, high-end bathrooms. More than one in two (53 percent) of those surveyed are willing to reach deeper into their pockets if the bathrooms feature built-in ultra-hygienic surfaces. Even if optimised hotel bathrooms ensure customer loyalty, the bathroom furnishings must be as economical as possible. Therefore, selecting the right materials is essential. 

This is precisely where Kaldewei started when planning and furnishing the bathrooms at the Dormero Hotel in Roth near Nuremberg. In the bathrooms, the Cono countertop washbasin was installed with ample storage area so that the available space can be optimally used. At the same time, the exceptional design of Cono is a real eye-catcher in the colourful bathroom.

The extra-flat Conoflat shower area blends seamlessly into the design concept and offers guests the highest level of comfort in the bathroom. Enamelled washbasins, bathtubs and showers are known to be more hygienic and easier to clean than conventional acrylic products. The easy-clean surface finishing, which is standard on all Kaldewei washbasins, prevents water and soap residue from forming. 

In addition to Kaldewei, the Hansgrohe company also relies on hygienic bathroom solutions in the construction project business. Axor fittings are the main players in the 25hours Hotel in Paris. Axor Citterio E fittings represent a collection characterised by contrasts, a balance between round and angular, traditional and modern – creating their own unique beauty.

In the 25hours Hotel, most of the fittings have brushed bronze surface finishes, visually blending in with the furnishings of the rooms.  The fittings feature a scratch-resistant surface, which makes them especially durable and the ideal bathroom collection for hotels. “25hours embodies a cosmopolitan attitude to good quality. A rich mix of cultural influences combined with the highest quality fittings. That’s why we chose Axor to furnish our bathrooms,” explains Henning Weiß, Chief Product Officer, 25hours Hotels. 

Pure Architects: a special walk-in exhibition area for sanitary ware

In 2020, inspiration for bathrooms in the construction project business will once again be on display at imm cologne, the international furnishings and interiors fair. With the Pure Architects format returning for a second time in January, Koelnmesse is presenting a theme world for innovative room concepts. Hall 4.2 will once again be the meeting place for sanitary ware brands that want to present their collections to a trend- and design-savvy audience. 

[1] In the survey conducted on behalf of Kaldewei, Forsa interviewed 1,007 Germans aged 18 and over who have spent at least one night in a hotel in the last five years (period: 2 to 8 July 2019).

The modern fittings from Axor blend in perfectly with the interior of the 25hours Hotel in Paris.  The company stands for design in the Bauhaus tradition of “form follows perfection”. A development process only comes to an end when nothing else can be added or removed. © Hansgrohe

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