Bloggers exert an important multiplier effect when it comes to content distribution. Used correctly, they present companies and brands in such a way that their profile is increased. Bloggers generate confidence among customers and reach new target groups. Influencer marketing is therefore also an important topic for the interiors sector. However, the role of opinion leaders should not only be seen from a positive perspective. Especially in recent times, influencers have been subject to strong, and repeated, criticism.