The increasing demand for decorative lighting is opening up completely new opportunities for the industry. Designers, manufacturers and retailers have recognised the trend and are positioning themselves in this high-revenue mass market. Find out why online traders in particular stand to benefit and which success stories are influencing the market.
Designers have recognised the trend towards more light in the home and they are bringing out more and more designs. While in the past product designers focused on the chair as a coveted (high sales) product, by now there’s no doubt that the lamp has also become quite a design favourite. Interior designers have long realised that light is an emotive design element that not only creates a sense of cosiness, but that also generates real added value in interior design.
The design companies are profiting from this growing market, but so too are retailers – especially online. Digital platforms seem to have been made for selling lamps. Direct selling is therefore an obvious approach. The pricing structure and package sizes of floor and table lamps are perfect for internet sales.
Oda is a lucky find. Oda is a light reservoir. Oda is a floor lamp for the living room – next to the sofa or chair. It can be found in almost every showroom, and is a must-have for any interior design concept – be that for real in a new apartment or in a photo set for a home and interiors magazine. Sebastian Herkner wanted to create a repository or a balloon full of light. He took the inspiration for his design from the enchanting images of water towers by the German husband-and-wife team of photographers Bernd and Hilla Becher. Now, a hand-blown, tinted glass barrel balances on a simple and elegant metal structure. The decorative lamp, which is available in three sizes and various colours, has resulted in great sales for the German design label Pulpo. Pulpo is also selling the Oda lamp through its own online store
The LC Shutters pendant light by Louise Campbell is another good example of a lighting bestseller. The fixture emits a primarily downward illumination. The perforated pattern on the shade provides soft light around the fixture, while illuminating the lamp’s surface and contours in a decorative way. It seems that female designers in particular have the magic touch for design using light. Only recently the Czech light designer Lucie Koldova made an impressive statement using light with her version of the “Das Haus” living space at imm cologne 2018. With the “Macaron” and “Capsula” lamp designs, Koldova clearly set new highlights.
As several furniture brands expanded their ranges, a real dynamism was injected into the lighting market for home furnishing. Any company aiming to provide a comprehensive range of furnishing products must also include lighting, and it appears that the design labels also have direct access to potential interior design lovers looking to make a purchase. Creative Director Dick Spierenburg also saw this comprehensive approach at imm cologne 2018.
"There is less separation between ranges, and light is increasingly understood as an integral part of furniture or as a congenial addition to them, as you see when fashionable furnishing brands introduce lamps. This inter-connection between furniture, fittings and lamps can be seen particularly clearly in a number of the traditional Scandinavian furniture companies such as Gubi or Artek, as well as in relatively new brands such as &Tradition or Muuto