The furniture portal moebel.de has seen its traffic increase by ten per cent compared to the previous year, as the company announced in a recent press release.
moebel.de reported that the second quarter may have hit the furniture industry hard overall – one reason for this being the prolonged summer – but moebel.de was still able to increase its visitors during this period, even though search queries on conventional search engines in the home & living segment stagnated.
Arne Stock, COO of moebel.de, commented: “With our orientation and market knowledge, we will continue our growth strategy.”
The same applies to neighbouring France, where the company launched meubles.fr two years ago. Here the furniture portal recorded an increase in visitors of 25 per cent compared to the previous year.
The website moebel.de brings together more than three million products from over 250 online stores, 10,000 bricks-and-mortar retailers and more than 2,000 brands. The products are supplemented with editorial content from interior design experts.
The company does not sell furniture itself; instead, it merely helps to sell furniture. It said that the growth of the online portal would primarily benefit its affiliated partners and that moebel.de not only increases traffic in online stores – it also increases the visibility of local furniture retailers.
For this reason, moebel.de is constantly developing new tools to help its partners better position themselves in the market. “I am convinced that we have many measures that will bring consumers and retailers even closer together,” says Arne Stock.
According to moebel.de, the company is ideally positioned in the furniture market and has been growing at an above-average rate for years. While the furniture industry is experiencing a decline in visitor frequency, the company has seen that online searches for furniture are continuing to increase.
Even if online sales are not the usual sales channel, all market participants can and should take advantage of digital opportunities to make sure that they can continue to play a role in the market.