Sep 01 2020

place of residence meets purchasing power

Together with GfK, we present facts and figures about the furniture market every month. This month we show how much your place of living has to do with the amount spent on furniture.

25 percent more is spent online by the residents of Wolfsburg, home of the Volkswagen company, on furnishing needs than the average German - this puts them in first place among all 401 city and county districts.

In the stationary retail trade, however, the Wolfsburgers are in 60th place and thus 7.7 percent above the national average for the range of furnishing requirements (Index; 107.7; 100 = national average). In the stationary retail sector, the inhabitants of the district of Starnberg, close to Munich, have the highest per capita purchasing power. They are thus 33.9 percent above the national average.

A large population does not mean strong purchasing power

A look at the ten most populous cities in Germany shows that all ten score below average in terms of online purchasing power for furnishing requirements. With an index value of 95.6, Hamburg is in first place among the ten most populous cities, but at the same time 4.4 percent below the national average. In second and third place are Düsseldorf and Munich with an index value of 93.8. In terms of stationary purchasing power for the range of furnishing requirements, Munich takes first place by far among the largest cities with an index value of 128.5, followed by Düsseldorf (index: 110.4) and Frankfurt (index: 109.8).

Take a look at the regional distribution of online and stationary purchasing power for furnishing requirements in Germany in comparison:

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Portrait of Susanne Seifert
Susanne Seifert Sales


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