From 23 to 27 October, this year's ORGATEC in Cologne illuminates the chances and challenges of the work world of tomorrow. Uniting career and private life, a tolerant and open way of work, creativity, fun and well-being – these are only some of the requirements formulated by students for this future. The young designers of the Academy for Fashion & Design in Hamburg formulate their very own thoughts on future work worlds in the context of the trade fair. In a cooperative initiative with the architecture magazine AIT and the brandherm + krumrey interior architecture agency, they present the "Work to go" special area at ORGATEC.
Perspectives for work not dependent upon location
“We can’t always choose what we have to do. However, how, where and when we do it should not be decided by anyone but ourselves!” This is how the students describe their ambition for a future work world. In advance of ORGATEC, 24 second semester students of the Spatial Concepts & Design programme have occupied themselves with visions of the future of work. Following in-depth analyses and research, a stand concept was developed for the special event that, from the perspective of the new generation, visualises a variety of perspectives for work independent of location.
Exploitation of new freedoms
"Go to work: drive to the workplace everyday – Work to go: autonomously carry out work anywhere and anytime". The students present the described paradigm change in the special event as the freedom to work when, where and how one wants. "I want to exploit the freedoms made possible by the digital transformation in such a way that my individual way of life can be linked with New Work", is how Sabine Krumrey formulates the fundamental ambition behind this. "For me, it's about filtering out the positive from the new possibilities for each and every one of us", says the interior decorator who accompanied the students with the project as an instructor of the Hamburg Academy for Fashion & Design.
The imaginings of coming generations
With the competitive market for young and qualified employees in mind, the special event at ORGATEC offers a unique opportunity to find out what requirements tomorrow’s employees will have for the modern workplace. That was also the motivation of several well-known companies of the furniture industry to participate in the special area as partners. "We support the project because we want to know how the work world is changing from the perspective of students, and how coming generations imagine this", says Joachim Müller-Wedekind, Director Vertical Markets with the office furniture manufacturer Steelcase. In the process, the stand concept should not only present New Work, but instead playfully make it comprehensible for visitors. On all days of the trade fair, there will be an extensive programme of events and continuing education with guided tours, workshops, headline talks, keynote lectures and panel discussions.
The programme for the "Work to go" special area at ORGATEC 2018 can be found here.