Home trend 1: Concrete
Concrete is actually always on, but in August it was really popular on Pinterest. People used the image platform to look for linear, modern concrete houses (+494 percent YoY) – interiors as well as exteriors.
The interest in cement planters (+88 percent) and DIY cement projects (+269 percent) was also above average. Furthermore, luxurious, rustic outdoor baths were very much sought after. In this category, Pinterest reported an increase of 285 percent.
Home trend 2: Cowboy flair and indoor grilling
In late summer, many Pinterest users also wanted to bring a touch of cowboy charm into their daily lives. Along with campfire recipes (+55 percent YoY) and cowboy boot outfits (+90 percent YoY), searches for cowboy art were significantly higher than in the previous year (+120 percent YoY).
The latter is probably the most interesting for the furnishing market. In keeping with the start of the rodeo season, one month later Pinterest users were looking for indoor grilling (+655 percent) and smoker (+638 percent YoY) recipes.
Home trend 3: Orange colour trend
Pinterest users were not completely ready to give in to the bleak fall weather. As a result, increases were seen for search queries for the colours orange (+110 percent YoY) and mandarin (+86 percent YoY).
Looking for inspiration, in September users often included the term “aesthetic” to see examples of specific colours or gradients with different products.
How furniture retailers can leverage Pinterest trends.
Both brick-and-mortar furniture stores as well as online retailers should keep this behaviour in mind when aligning their retail spaces or website with trend colours. Be creative! Decorate timeless furniture pieces with eye-catchers in orange such as striking cushions or dramatic vases.
This also goes for the other Pinterest trends. Use the insights from the image platform for your sales because the social network is very close to your target group. Specificially, this means using keywords for both “concrete” as well as “cement” if you want to advertise cement flower pots.
In addition, offer your customers accessories for indoor grilling in the kitchen department. If are predominantly online, you can attract new visitors to your website with interesting indoor grilling recipes, where they will also find the right grilling accessories.