With 926 entries from 69 countries, the 2019 edition of the Pure Talents Contest has outshone the previous year’s event in terms of both numbers and international character (2018: 836 products, 53 countries).
The shortlist was selected in advance of the trade fair by a high-profile panel of expert judges comprised of designer Rianne Makkink, Chief Curator of Helsinki Design Museum Suvi Saloniemi, designers Sebastian Herkner and Cristian Zuzunaga as well as design journalist Johannes Hünig (IDEAT) and businessman Wilfried Lembert.
In view of LivingKitchen taking place alongside imm cologne, kitchen products will be curated as a stand-alone competition segment for the first time. For the LivingKitchen Selection of the Pure Talents Contest, six products have been nominated from amongst kitchen accessories, kitchen appliances and kitchen concepts. A separate prize will be awarded for the LivingKitchen Selection, meaning that the Pure Talents Contest will offer a total of four prizes this year. The self- contained presentation “FutureDesign” is another new addition to the LivingKitchen event.
The selected entries will feature a mobile outdoor kitchen, a modular kitchen intended to be built in the centre of the room to allow for greater communication and flexibility, a laboratory-like compact kitchen accommodating all work processes in a seamless design, a range of dishwashing brushes made of an alternative material, a portable cooker hood intended for use as an extractor for small kitchens and an ergonomic kitchen knife in a universal design for cutting while seated. “When it comes to kitchens, it’s important to consider the fact that they are getting smaller and less formal,” says jury member Rianne Makkink. She believes that the younger generation is generally taking their living situation much more seriously. “They don’t just want to create large things or address the subject of what design could be. They concentrate on what is really important to them. The focus here is more on who we are and what we want to be,” Makkink is in agreement with the upcoming generation of designers.