Holistic brand concepts are very popular with end customers. For this reason, more and more manufacturers are offering comprehensive ranges of furniture in which everything goes together: from lighting fixtures to living room furniture through to home-office equipment.
From early 2019, the Villeroy & Boch Group will also stock home furnishings. The brand manufacturer plans to add upholstered furniture and cabinet furniture for living rooms to its range as well as matching bedroom furniture.
In conjunction with tableware, bathroom and wellness products as well as licensed products in the laminates, lighting and bathroom accessories segments, Villeroy & Boch thereby intends to create a holistic brand concept for modern living.
For a long time now, living areas such as the kitchen and lounge have developed into shared spaces – and not just in new builds. And bathrooms and bedrooms are also merging to form spaces for relaxation and well-being. “When it comes to the design of living spaces, we know from market research that consumers are keen to choose products from coordinated ranges from trusted brands like Villeroy & Boch,” explains Chairman of the Management Board, Frank Göring. In developing new home furnishing products, the manufacturer is focusing on its design expertise, integrating ceramic elements as well as details from the brand’s history with a modern twist. The result is sure to enjoy a high recognition value on the market.
Those whose preference is for coordinated home furnishings “from under one roof” are also well catered for by other brand manufacturers like Ligne Roset, Vitra and Muuto – each with its own different areas of focus. The collection from Ligne Roset is a mixture of classic pieces and furnishings in keeping with current trends. All the living room furniture pieces and lighting fixtures, rugs and bedroom furnishings through to office and outdoor equipment have been created by renowned designers and go well together in terms of style. The company’s website states that “Regular dialogue with the creative talent about the needs of our customers is an essential component in the creation of holistic living concepts.”
Alongside furniture, the Vitra Home Collection comprises modern lighting and household accessories – in the form of design classics and contemporary creations. It’s based on the idea of a “living-space collage”, where old mixes with new and branded furnishings mix with no-name products. This principle extends through to the office, where intelligent solutions are needed to make the most of the available space. Vitra produces pieces of furniture that are equally suited to the workplace or public areas such as airports, cultural institutions and hotels as they are to the home. A common design principle means that individual furnishings are created that nevertheless all go well together.
Muuto calls the style shared by its products “New Nordic” – with which the relatively young company wants to revive the glory days of Scandinavian design. Its collection is highly diverse: sometimes the designer furniture is softly upholstered and full of energy, sometimes it’s characterised by the wooden finish typical of Nordic design. Muuto furniture is also just as well-suited to the home as it is to the office. The range stretches from coat hooks and lighting fixtures to vases and shelves through to tables, rugs and upholstered furniture.
Recent studies into purchasing behaviour in Germany have revealed that customers particularly appreciate holistic brand concepts. Where furniture retailers offer matching home accessories, their entire range is considered more attractive.
The provision of extensive options within a brand’s range means that, despite focusing on one manufacturer, it’s possible to create highly individual interiors.