imm cologne trend.briefing sleep

Sleep Better | The Future of Sleep

How can sleep be optimised? In search of the perfect sleep solution, the interiors industry is joining the quest for the magic formula. Ergonomic features are increasingly being supplemented with smart functions in order to deliver more added value for discerning customers: beds, mattresses and modern mattress systems are offering not just comfort but smart additional functions that influence the quality of their users’ sleep. And sales advice is increasingly relying on smart technology too.

Jun 24 2021

The message is gradually spreading: insufficient or poor-quality sleep is a health risk. Since the corona pandemic, everybody knows that not getting enough sleep is bad for the immune system. Even so, widespread sleep deprivation is a phenomenon that seems to be increasing rather than declining. Trend researchers are already warning that fatigue could become the new obesity. And it’s a fact that permanent sleep deprivation increases the risk of obesity, cardiovascular disease, diabetes and other health impacts.
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Trend: Sleep better

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Healthy and health-promoting sleep is becoming a desirable commodity – all the more so because, in industrial nations, this once normal routine isn’t normal at all any more: studies have found that only about one third of adults get the eight hours of sleep that researchers consider optimal, and according to a 2020 report by health insurer DAK, every second German says they suffer from sleep problems.

But there’s more to good sleep than making time for it. It requires action as well: it means improving the sleeping environment, introducing positive rituals, changing unfavourable behavioural habits. And it means getting good advice when you buy a bed, choosing high-quality mattresses, using apps for monitoring and improving the quality of your sleep and taking tips from sleep coaches to heart.

When it comes to restorative sleep, it goes without saying that the bed and mattress can have a particularly big influence, and a multitude of different mattress types and bed systems are already available from manufacturers. From the user’s favourite sleeping position (back, stomach or side?) to the preferred level of firmness (which should correlate with their individual weight) all the way to whether they tend to feel too warm or too cold – sleeping habits vary considerably from one person to another. Bed and mattress manufacturers have long been moving towards personalisation and diversification, and this trend will gain even more market acceptance in future.

According to experts, sleep itself and our dependency on it won’t change much in future. Instead, however, cultural developments like the home working trend and changing environmental conditions (such as global temperature rise) could result in the afternoon nap playing a more important role again. Then power napping in public might come back into fashion in our part of the world too – the fact that daybeds are making a comeback and major airports are offering travellers sleeping pods could be interpreted as the first signs of this development.

The bed of the future combines intelligently designed and individually configured bed and mattress systems with smart assistants so as to deliver a bed that rocks the individual user to sleep and ensures they sleep through the night. Whether it’s designed for tech-savvy users or purists who prefer to put their faith in tips from sleep coaches: smart technology will become part of all good sleep systems. As an analysis and advice tool, it has long been part of the innovation culture of an industry that doesn’t sell beds anymore, but a good night’s sleep.

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Author: Frank A. Reinhardt 

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