imm cologne trend.briefing sleep

Sleep Sustainably | The bedroom turns green

What options does the interiors industry have when it comes to producing bedroom furnishings and mattresses sustainably and tapping into the growth market for “green” living? Which viable concepts are already on the market today? The bedroom of the future is healthy, made from renewable materials and recyclable, and in some cases even completely circular – including the mattress.

Jun 24 2021

Fridays for Future, the energy transformation, climate change: ecological awareness and sustainability are no longer elitist terms used only by those with a left-libertarian mindset. They have long since arrived in the middle of our society – not just as a maxim for political action but as a lifestyle too. As a result, sustainable practices and sustainable offerings for consumers are increasingly becoming an economic factor as well. More and more companies are pinning their hopes for success on sustainable raw materials and sustainable production.

Trend: Sleep sustainably

Especially in the bedroom furniture and mattress segment of the interiors market, where consumers attach particular importance to having a healthy home, we are currently seeing a great many innovative product concepts that are pointing the way forward. Sustainability is an idea that’s driving an entire industry. Product developments are taking new approaches or using new/old materials and trying circular concepts. The bed sector is embracing an experimental mindset and moving out of its “comfort zone”.

There are plenty of ways in which companies from the interiors industry can act more sustainably. Some are already making climate-neutral products or have switched to climate-neutral production practices. Unavoidable emissions are offset by supporting global climate protection projects. Others are optimising their supply chains or using recycled materials – like plastic waste from the ocean, for instance – or basing their products on renewable raw materials right from the start.

Circularity as the next big challenge for the mattress industry

However, in addition to sustainable attributes like longevity, low- or zero-carbon production methods or natural materials, circularity is becoming an increasingly important criterion for mattresses too. That means they have to be developed from circular materials and with a circular product design in order for the original materials to be reused without any loss of quality once the mattress’s “first life” is over. 

“Product developers have to rethink mattresses,” advocates Martin Auerbach, Managing Director of the German Mattress Industry Association (Fachverband Matratzenindustrie e.V.). “The first question is: Which materials and technology can I use to make my product in such a way that it stays within the loop? The next step is to use the answers to that question as a basis for achieving the same familiar product characteristics that are already valued by retailers and consumers alike,” he continues.

In order to accomplish that, the industry is calling for support from the public sector too: incentive systems and circular systems need to be established, and materials and circular systems should be geared towards one another. It is also well worth exploring the possibility of collaboration between various industries. Because foams aren’t only used for mattresses, they play an important role in the production of upholstered furniture too, as well as in the car industry and even the shoe sector.

-> Watch the imm cologne trend.briefing here

Author: Frank A. Reinhardt 

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