The Swiss startup Upscale, together with the entrepreneur and Business Angel Oliver Holy, has acquired the tech platform of the bankrupt furniture company 99chairs and compiled a team in Berlin-Mitte composed of new and former employees.
Companies like Daimler Benz, Factory Berlin, Boehringer, Outfittery, Biontech and Uber were among the customers of the young furnishing portal 99chairs. However, because potential investors withdrew after long negotiations, the company founded by Frank Stegert and Julian Riedelsheimer in 2010 was forced to discontinue operations at the end of June 2018.
In future, the startup will support companies and private persons with furnishing their own homes, workplaces, furnished apartments or co-working spaces under the Upscale brand. This is possible in that Upscale brings together customers with experienced interior designers from throughout Europe and shapes the design process with modern technologies like virtual reality with 3D tours, 3D visualisations or an online style tool. The tech platform taken over from 99chairs with connections to a wide selection of furniture brands is an important element here.
Upscale was founded in 2016 in Switzerland. The young company is able to advance its expansion to Germany through the assumption of the assets of 99chairs. However, this hasn't been a classic takeover, but instead the acquisition of the tech design furniture platform and the social media channels of 99chairs. Seven former employees of 99chairs were also kept by Upscale.