May 27 2019

The future of design: VDID Newcomers’ Award 2019

Up-and-coming talents for the future of industrial design presented their work at interzum 2019. The VDID Newcomers’ Award was presented on 24 May at the supplier trade fair. For the ninth time, the Association of German Industrial Designers (VDID) recognised the best student projects and final degree assignments completed at German universities – this time between 2017 and 2019. To mark the Industrial Design Day at interzum, the prize-winning students received four equally ranked main prizes and four honourable mentions.

The evolution of the profession

From 198 submissions by young designers from 30 universities, a jury of experts selected the outstanding projects for the award. The entrants were free to choose their own theme, with work from all areas of product and industrial design accepted. As a result, the submitted and prize-winning projects addressed very different themes. Yet the common theme that emerges from them is the evolution of the profession – for some time, purely digital solutions to problems and conceptual works have been on the increase. This year’s recipients of the VDID Newcomers’ Award demonstrate the exceptional expertise in the user experience and strategy development that emerging design talents possess.

From a mobility concept to a police helmet

Among the projects in this year’s Prize Winner category is a concept for the future of local public transport. CAPTin_Kiel by students Jingyue Chen, Tobias Gehrke, Simeon Ortmüller, Yigang Shen and Vincent Steinhart-Besser is a futuristic project sketch for a clean ferry connection across Kiel’s fjord. One of the other four main prizes went to Anna-Lena Gölz for her final bachelor’s project. She developed pure, a portable dialysis machine, with the support of the KfH Kidney Centre in Erlangen. Jan Christian Schulz was also named one of the prize winners for his bachelor’s project, Moorwerk, which addressed the issue of sustainable processing of oak timber furniture. The special prize Light in Product Design was awarded to an integrated lighting solution for a riot police helmet developed by students Lars Herzog, Lina Pfannstiel and Benedikt Schneeberg.

High level of submissions

As a prestigious design prize, the VDID Newcomers’ Award offers aspiring industrial designers support and a platform for a successful start to their careers. “The submissions received every two years clearly demonstrate the high level of design education in Germany,” says Stefan Eckstein, VDID President. Further information on the award and all the winning projects in the Prize Winner and Honourable Mention categories in 2019 can be found at:

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