After the e-commerce specialist The Platform Group has recently invested in Möbelfirst, the company has now acquired a majority stake in the furniture platform Stylefy.
Aug 16 2021
Stylefy was founded in 2019 by Christopher Lauth underneath Digitec Living Brands GmbH. Currently, over 100 manufacturers and partners can be found on the platform. They use Stylefy as a sales channel for the pan-European sale of designer furniture. The focus is on price ranges between 400 and 2,500 euros. In particular, sofas, beds and case furniture are sold.
With the entry of The Plattform Group, the number of connected partners is to be expanded to 250 in the future. New backend systems are also to be established for them. "2021 will be a record year. Also because more and more customers are ordering furniture online for their homes," says Lauth. "We have occupied the best price ranges here in a fair price range."
Stylefy has locations are in Gdansk (Poland), Berlin and Ukraine. The company says it has been able to grow strongly in the last two years and achieve a high turnover of millions. "More and more manufacturers and retailers are joining us to supply Western Europe" the founder continues. "The decision to push growth as part of The Platform Group in the future is a great opportunity for our company."
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