For seven days, starting on 14 January, the international trends forum The Stage will become the creative hotspot of imm cologne 2019. Industry experts and designers are set to meet there for lively discussions and networking focused on the subject of home living culture. ambista, Koelnmesse’s business network for the global interiors industry, is supporting the programme of talks in order to promote an effective exchange of ideas.
As one of the highlights of imm cologne 2019, "The Stage" in Hall 3.1 is the central platform for an inspirational lecture programme featuring the latest trends in aspects of home furnishings including lighting, colour, technology and materials as well as current developments in interior design. Once again, the popular event format is this year offering architects and planners, designers and journalists a broad spectrum of future-oriented themes from sustainability to business management, future ways of living and new room concepts to individualisation. In addition, The Stage represents a unique forum for targeted cooperation, active dialogue and effective networking in the interiors industry.
Design journalist and trends researcher Frank A. Reinhardt will introduce each day of trade fair events with his “Keywords”, an interesting overview of current trends at imm cologne 2019. Australian Studio Truly Truly, this year’s designers of “Das Haus” and guests of honour, will also be explaining their vision of contemporary living. With “FutureKitchen”, Swiss designer Alfredo Häberli will be presenting his ideas for a kitchen suitable for tomorrow’s world at LivingKitchen.
On the public days of the fair, designers and interiors experts will also be sharing their abundant know-how with end consumers. This will include practical interior design tips as well as information about the impact of colours or the right lighting, options for boosting well-being in your own home and must-have home furnishing trends.
The lectures are due to feature a particularly international set of well-known speakers. For example, Cristian Zuzunaga (Spain), Marie Christine Dorner (France), Daniel Rybakken (Norway) and Eero Koivisto (Sweden) will talk about design, lighting, use of space and function in interior design. Karl Johan Bertilsson (Sweden) will inform the audience about the latest colour trends, and Morten Skjærpe Knarrum will take a look at Scandinavian design from the perspective of his native Norway. This year's special guest at the Designers' Talk will be Piero Lissoni (Italy).
Wide-ranging predicted trends on subjects such as home furnishings, colours and materials are hotly anticipated. To complement these topics Ursula Geismann will talk us through the findings of the Association of the German Furniture Industry’s (VDM) study into home living, “Wohnen in Deutschland”. Further talks on issues including the use of materials in digital production and 3D printing, innovative products, artificial intelligence and smart technologies will enhance the programme. Anna Dirfard (170qm) and Daniel Eichhorn (SoLebIch) will take an insightful look at current marketing options in their report on the opportunities for furniture manufacturers offered by online activities and influencer marketing.
As a supporter of imm cologne 2019, the online platform ambista follows the key trends from the programme for The Stage and looks at these issues in depth throughout the year. Even when the Interior Business Event has finished for the year, this B2B network continues to give its members direct access to relevant contacts, products, skills and insights on the subject of home furnishings. In this way, ambista supports specialists in the interiors industry, such as manufacturers and retailers, architects, designers and planners, by making effective networking possible all year round.