If you buy a sofa, you have to try it out. The size of wall shelves can only be estimated by standing next to them. And the quality of home textiles can only be judged if you can pick them up and touch them. Anyone who works in the furniture and interior design market knows these beliefs only too well. They are incredibly deeply rooted and you might think that there is no way around them. I see it differently. With the right measures and the right expertise, e-commerce also works in the furniture trade – and much better than one would assume at first glance.