imm cologne 2020
Everything started well with the imm cologne. These exciting trends were presented: In January, the industry met in Cologne for the first and unfortunatelyfor the last time this year.
And then Corona came ... within a few days, life came to a standstill, people retreated to their apartments and houses - and worked there, too. The industry held together with great campaigns, the furnishings adapted to the new challenges. But Corona also made it clear where the shoe now particularly pinches:
In this situation in particular, our goal was to provide new impulses and inspiration for the interior design industry.For example, it was about rooms and their changing use, but you also enjoyed the podcast tips:
Furniture start-ups in check
The impulses and inspirations were also joined by our innovation topics. Our start-up check looks at young companies that are meeting challenges with new ideas. With well thought-out business models, forward-looking solutions are brought to the customer.
New technical developments
As a platform for the entire furniture industry, we are always on the lookout for exciting new technical developments. And your interest proves us right. These were your top topics:
Market for office furniture
The market for office furniture in particular is changing. Offices are currently mostly empty, new concepts are in demand - and products that also reflect a new way of working. New products and above all a view into the future of the office worlds interested you
Thinking outside the box
But no business can function without thinking outside the box. Targeted customer approach, digital additions to established marketing tools and innovative product presentation were your favorites here.
We hope you were able to take away some previously unknown impulses for your business. We look forward to being able to accompany you again in 2021 - hopefully under better circumstances.