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Magazine Living and Furnishing
38 results
99chairs furniture startup at the end
In April, the Berlin interior startup 99chairs had announced a strategic insolvency in self-administration. Now the company has to shut down. Reason: One day before the contract was signed, one of the investors unexpectedly jumped out, all the others followed him.
In April, the Berlin interior startup 99chairs had announced a strategic insolvency in self-administration. Now the company has to shut down. Reason: One day before the contract was signed, one of the investors unexpectedly jumped out, all the others followed him.
A model for success: furniture and fashion
More and more well-known fashion brands are turning to furniture design. They either design their own living collections or stock their global stores and showrooms with renowned furniture brands. Familiar labels like Joop, Tom Tailor, Closed or Birkenstock link their brand philosophy with new livi...
More and more well-known fashion brands are turning to furniture design. They either design their own living collections or stock their global stores and showrooms with renowned furniture brands. Familiar labels like Joop, Tom Tailor, Closed or Birkenstock link their brand philosophy with new livi...
New business model: Roomovo rents out furniture
You can rent a sofa or chest of drawers on Roomovo. The Wetzlar-based start-up provides a furniture rental system – making it totally on-trend. After all, the rental business is booming across many sectors at the moment. But in the furniture industry, Roomovo is a pioneer.
You can rent a sofa or chest of drawers on Roomovo. The Wetzlar-based start-up provides a furniture rental system – making it totally on-trend. After all, the rental business is booming across many sectors at the moment. But in the furniture industry, Roomovo is a pioneer.
The growing market for customised beds
More and more consumers are prepared to invest in high-quality beds. Ideally they like to be involved in the design of their dream bed themselves and to select from numerous components. Manufacturers, retailers and designers all stand to benefit from this trend.
More and more consumers are prepared to invest in high-quality beds. Ideally they like to be involved in the design of their dream bed themselves and to select from numerous components. Manufacturers, retailers and designers all stand to benefit from this trend.
The German economy and digitalisation
Growing numbers of companies are responding to the change in market conditions that digitalisation is causing by adopting a digital strategy. But the majority are failing to invest in new business models. Why? They lack resources such as time and money. This is one of the findings of a representativ...
Growing numbers of companies are responding to the change in market conditions that digitalisation is causing by adopting a digital strategy. But the majority are failing to invest in new business models. Why? They lack resources such as time and money. This is one of the findings of a representativ...
Interview with Moebel.de - The ROPO effect in the furniture industry
Since January 2018, consumers have also been able to find products in their area on the online platform moebel.de. The new LoPro Multi concept makes this possible. Consumers who only want to get product information online will immediately find a store where they can experience the product in person....
Since January 2018, consumers have also been able to find products in their area on the online platform moebel.de. The new LoPro Multi concept makes this possible. Consumers who only want to get product information online will immediately find a store where they can experience the product in person....
GDPR: weaknesses of smart lighting
Radiant light in the morning, soft light in the evening: smart lighting is extremely pleasant for consumers. And they are completely trendy. They can also counter negative moods or create an especially attractive atmosphere in the living area. However, the popular Smart Home products are not always...
Radiant light in the morning, soft light in the evening: smart lighting is extremely pleasant for consumers. And they are completely trendy. They can also counter negative moods or create an especially attractive atmosphere in the living area. However, the popular Smart Home products are not always...
Social media in the interiors industry
A social media strategy is now an established part of many companies’ marketing plans. Social media channels in their many different guises provide more than just an opportunity to connect directly with their customers. Viral content and targeted advertising are a way to attract potential new...
A social media strategy is now an established part of many companies’ marketing plans. Social media channels in their many different guises provide more than just an opportunity to connect directly with their customers. Viral content and targeted advertising are a way to attract potential new...
XXXLutz challenges market leader Ikea
In the interiors industry, Ikea was always ahead by a length. Now the Swedish furniture corporation must adjust to increasing competition. This is because the Austrian furniture corporation XXXL is rapidly catching up in its most important global market and, thanks to the takeover of the furniture d...
In the interiors industry, Ikea was always ahead by a length. Now the Swedish furniture corporation must adjust to increasing competition. This is because the Austrian furniture corporation XXXL is rapidly catching up in its most important global market and, thanks to the takeover of the furniture d...
Roomle: Furniture buying of the future
Roomle is the first cloud-based platform for design-based and interactive furniture buying because the “furniture store in your pocket” connects consumers, the retail trade and manufacturers. The technology platform aims to revolutionise the rapidly changing furniture industry by providi...
Roomle is the first cloud-based platform for design-based and interactive furniture buying because the “furniture store in your pocket” connects consumers, the retail trade and manufacturers. The technology platform aims to revolutionise the rapidly changing furniture industry by providi...
Mattress market: online and offline merging
For a long time, manufacturers and retailers agreed that mattresses could not be sold online. Who would buy such an expensive product without testing it? But then young start-ups shifted trading to the Internet. And with that, the traditional market has been really shaken up.
For a long time, manufacturers and retailers agreed that mattresses could not be sold online. Who would buy such an expensive product without testing it? But then young start-ups shifted trading to the Internet. And with that, the traditional market has been really shaken up.
Digitalisation creates customer potential
The advance of digitalisation is transforming our behaviour in almost all areas of life – and that applies to interiors and home living as well. The recently published facts & figures report by AGOF examines the potential customers this shift is producing for the interior design industry....
The advance of digitalisation is transforming our behaviour in almost all areas of life – and that applies to interiors and home living as well. The recently published facts & figures report by AGOF examines the potential customers this shift is producing for the interior design industry....
99chairs: insolvency under self-administration
The Berlin interiors start-up 99chairs has announced that it has entered into strategic insolvency proceedings under its own management. This means that its founding team of Julian Riedelsheimer and Frank Stegert will stay at the helm, but the company can be restructured. According to a report by th...
The Berlin interiors start-up 99chairs has announced that it has entered into strategic insolvency proceedings under its own management. This means that its founding team of Julian Riedelsheimer and Frank Stegert will stay at the helm, but the company can be restructured. According to a report by th...
The interiors industry’s spending on advertising
The AGOF facts & figures report on interior design and home living examined advertising behaviour in the interiors industry. In order to gain an accurate overview of advertising activities in this sector, it analyses all advertising spending in 2017 and their share of the media mix. One thing ca...
The AGOF facts & figures report on interior design and home living examined advertising behaviour in the interiors industry. In order to gain an accurate overview of advertising activities in this sector, it analyses all advertising spending in 2017 and their share of the media mix. One thing ca...
What consumers plan to buy
The facts & figures report on interiors and home living from the German online research organisation AGOF also shone a light on what factors users take into account in terms of future purchases aimed at optimising their home decor. Thoughts of energy efficiency and accessible living play a role...
The facts & figures report on interiors and home living from the German online research organisation AGOF also shone a light on what factors users take into account in terms of future purchases aimed at optimising their home decor. Thoughts of energy efficiency and accessible living play a role...
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