Product requirements in the rental business
Circular Economy: How linear products can go round
What do football and circular business models in the furniture industry have in common? It's all about a round thing. And so that "the round can go into the square" and "the linear into the round" - a strategy is needed. In this article, we look at the requirements for produc...
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3 Experts - 3 Views
The industry's look on extended assortments (2)
Extended ranges from kitchen manufacturers fit into our image of modern living. But are customers really already furnishing their homes holistically? What scores points in planning and sales? Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann report on their experiences with demand, trends...
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Options at a glance
The USP in circular business models
What influence do societal and economic changes have on the fixed USP of companies? What are the unique selling points of circular business models? Sustainability via multiple use, or the uniqueness of the products? What role do digital experience and service diversity play in this? A roadshow on po...
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3 Experts - 3 Views
The industry's look on extended assortments (1)
Utility room, bathroom furniture, cabinets for the living area: many kitchen manufacturers are visibly expanding their range. More turnover with extended ranges - that's the theory. And what about in practice? We asked our three experts for their opinion. Part 1 covers the supply.
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New business possibilities
Servitization: When the product becomes a service
Proximity to customers: Knowledge of customer needs and wishes, long-term, deep and multifaceted customer relationships. Customer journeys with open exchange. For manufacturers, the only way to achieve this is to change their perspective. From product orientation to service thinking.
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Future Working Environments
Bringing New Work to life in everyday work
Establishing a new form of (collaborative) work in companies is a change process that encompasses not only the structural level but also the cultural level. This is shown, among other things, by the experience of the Corona pandemic.
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3 Experts - 3 Views
The industry's look at incentives when buying furniture
The focus on home and freed-up holiday budgets have fuelled furnishing in the past year. Cocooning has received a boost. So has digital processes, which are now an essential part of the service offering. But how long will the Corona boom last? So let's look at lasting incentives to buy. Or as ki...
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Sustainable business
Rental Business and Furniture - does it fit?
What do rental-based business models look like? Is the furniture industry suitable for this? What is different from sales and which points are crucial for successful implementation? A look at the details and an advantage that product sales do not have.
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Sustainable possibilities
The variety of renting and perspectives for furniture
It's not that we don't know about renting or that we don't already use it ourselves. But do we really know all the options? And what prospects do business models with furniture rental offer? Four perspectives on the topic of rental - on the history of renting, on another industry, across...
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3 Experts - 3 Views
Industry outlook: How do certificates work in the furniture trade?
This time the experts Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann will discuss the pros and cons of certificates in the furniture trade in an industry overview. How can you use certificates successfully in sales? And what advantages would an independent certification system for kitchen re...
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Marketing
7 tips: How to write effective texts
Texts make up a large part of the communication in marketing. It is only stupid if nobody reads them. So how do you manage to escape the wastebasket and get your readers excited about you and your offer? How do you reach even more people? We give you 7 tips for good, effective texts.
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Quo vadis customer?
Furniture industry and demographic change
We are getting older, fewer and more international. This is the short version of the demographic situation in Germany. The economy is becoming more digital, the generations are living more mobile and are demanding more individual customer services. What does this mean in concrete terms for the furni...
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Radical change?
This is what offices look like after Corona
While the traditional combination of classic office workspaces and meeting rooms will gradually decline in importance, companies are called upon to provide more space for retreat, co-creation and community. This development represents a radical transformation of the traditional office concept. ...
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Test yourself
How digital is my marketing?
Digitisation is no longer a new topic. Depending on the sector, it has developed to varying degrees and at different speeds. The company-specific differences are great. And even within a company, all departments are rarely digitalised equally. This starter check is intended to help you determine the...
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3 Experts - 3 Views
Industry look at 6 hotspots: corona as a magnifying glass
Word may have gotten around that the furniture industry is on the right track despite the crisis. Which is why we are changing the perspective and seeing corona as a magnifying glass that focuses on what is working well or poorly. Tendencies are intensified during the pandemic. Our three experts, Le...
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Report
Trend scouting only online - is that possible?
Welcome to the new era. A time that is also about furniture, but primarily about networking, cooperation and togetherness. How will we live and work in the future and attract people back to the stores? This was the subject of thought and discussion in the "Digital Talks" at Maison & Ob...
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Established and innovative solutions
How the furniture industry can change
Times change. And no, it's not going to be the same. And it has only partly to do with Corona. Economic change is also rolling through the furniture industry, constantly and irreversibly. And if you disagree, take a look at the steel and automotive industries. The good thing about this is that M...
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3 Experts - 3 Views
Industry insight: What are the benefits of the VAT reduction?
One issue, three perspectives: It’s a good two months since the German VAT rate of 19 per cent was suddenly cut to 16 per cent. Now it is time to take stock. What benefits is the VAT reduction generating? We asked Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann – three absolute ex...
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Effects in the space
The importance of furnishing colours for the psyche
The home office working model has been extended. Many companies are discovering the advantages for their employees and for themselves. Expensive office space is being reduced in size, communication channels are being restructured. The workplace at home is establishing itself. So it is high time to l...
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