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The measurability of circular products
Jul 18 2022 Opinion
Circular Economy The measurability of circular products Is circularity and thus the sustainable production of furniture measurable? This is one of the questions that all companies must address as they transform their business models from linear to circular. Andre Hempel provides an overview. learn more
Sustainable products - the signs are green
Apr 27 2022 Opinion
Specific implementation goals Sustainable products - the signs are green Sustainability – the word is used almost inflationarily today. To ensure that words are followed by deeds, a fixed approach and defined time horizons are needed. The European and German guard rails for a sustainable transformation of our society already exist. Now the topic is visibly gaining moment... learn more
Movements around the topic of sustainability
Feb 18 2022 Opinion
Ecological footprint Movements around the topic of sustainability We read a lot about the topic of sustainability every day. But did you know that it is a term that was first described for the forest in Germany over 300 years ago? Explore why this effects us in actual times with more DIY, slow design and what part veener is playing. learn more
Business tips: Managing furniture stores profitably
Feb 07 2022 Opinion
Empowering and authorising employees Business tips: Managing furniture stores profitably Whether it's a small family business or a franchise of a big player - every committed operator of a furniture store wants more turnover. Many delegate the pressure for better figures directly to their employees: sell more, advise longer, refute objections. But there are more profitable levers beyond... learn more
Trust wins customers
Feb 01 2022 Opinion
Confidence-building measures Trust wins customers Trust in products and services is based on our own experiences, reviews by other users and comparisons via independent institutions and portals. The possibilities for forming an opinion are manifold and yet sometimes there is still a lack of decision-making aids, especially when it comes to new topi... learn more
The three and a half most important tips for the first steps
Jan 18 2022 Opinion
Furniture e-commerce for dummies The three and a half most important tips for the first steps Philip Kehela, co-founder of mokebo, has set himself the goal of improving the market segment "furniture" with fresh approaches from e-commerce together with his friend and co-founder Moritz Messinger. He believes that furniture no longer has to be bought over the counter. Philip Kehela reveals how... learn more
A very personal look at the industry: That was 2021
Dec 13 2021 Opinion
3 experts, 3 perspectives A very personal look at the industry: That was 2021 Turbulent, challenging and comparatively successful: 2021 is drawing to a close. How did Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann experience the year that is now almost over? We asked them and gathered their personal impressions for you. Here is the industry outlook for 2021! learn more
Why e-commerce is a path to long-term success
Nov 22 2021 Opinion
Changing industry Why e-commerce is a path to long-term success The past few years have not been easy for the retail trade. In many sectors, a change has taken place that has not always been positive: books, toys, (especially small) electronics, increasingly also fashion and many other product groups are going over the exclusively digital counter more and more o... learn more
The levels of modularity
Nov 08 2021 Opinion
Sustainability in action The levels of modularity Modularity and furniture have always seemed to belong together. Until now, this has mostly referred to the manufacturing process. Many parts are used to create long-lasting products that are successful for the companies and appreciated by the customers. But is that really the case? Modularity can do... learn more
Why furniture retail and e-commerce go together much better than you think
Nov 03 2021 Opinion
Realigning customer orientation? Why furniture retail and e-commerce go together much better than you think If you buy a sofa, you have to try it out. The size of wall shelves can only be estimated by standing next to them. And the quality of home textiles can only be judged if you can pick them up and touch them. Anyone who works in the furniture and interior design market knows these beliefs only too we... learn more
Experience Reality – When Furniture Comes Alive
Aug 17 2021 Opinion
Virtual product experience Experience Reality – When Furniture Comes Alive Gefühle bestimmen unser Leben, beeinflussen unsere Entscheidungen. Sie aufzunehmen und in Produktpräsentationen umzusetzen, ist für Anbieter elementar notwendig. Aber unsere Gefühlswelten verändern sich und damit auch unsere Erwartungen an das Produkterlebnis. Wir begeben uns auf eine virtuelle Reis... learn more
Customers – what we can learn from Hollywood
Jul 13 2021 Opinion
Successful business relations Customers – what we can learn from Hollywood You have to know your customers in order to build successful relationships. This applies to all sectors and business models. Circular business models offer the greatest potential for this. But what are the right customers, how can they be developed and what do we do with all the customer information... learn more
Circular Economy: How linear products can go round
Jun 16 2021 Opinion
Product requirements in the rental business Circular Economy: How linear products can go round What do football and circular business models in the furniture industry have in common? It's all about a round thing. And so that "the round can go into the square" and "the linear into the round" - a strategy is needed. In this article, we look at the requirements for products so that the plan can... learn more
The industry's look on extended assortments (2)
May 18 2021 Opinion
3 Experts - 3 Views The industry's look on extended assortments (2) Extended ranges from kitchen manufacturers fit into our image of modern living. But are customers really already furnishing their homes holistically? What scores points in planning and sales? Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann report on their experiences with demand, trends and u... learn more
The USP in circular business models
May 17 2021 Opinion
Options at a glance The USP in circular business models What influence do societal and economic changes have on the fixed USP of companies? What are the unique selling points of circular business models? Sustainability via multiple use, or the uniqueness of the products? What role do digital experience and service diversity play in this? A roadshow on po... learn more
The industry's look on extended assortments (1)
Apr 20 2021 Opinion
3 Experts - 3 Views The industry's look on extended assortments (1) Utility room, bathroom furniture, cabinets for the living area: many kitchen manufacturers are visibly expanding their range. More turnover with extended ranges - that's the theory. And what about in practice? We asked our three experts for their opinion. Part 1 covers the supply. learn more
Servitization: When the product becomes a service
Apr 13 2021 Opinion
New business possibilities Servitization: When the product becomes a service Proximity to customers: Knowledge of customer needs and wishes, long-term, deep and multifaceted customer relationships. Customer journeys with open exchange. For manufacturers, the only way to achieve this is to change their perspective. From product orientation to service thinking. learn more
Co-Living Reloaded
Mar 09 2021 Opinion
Trend: Sharing Spaces Co-Living Reloaded Temporary. An important attribute for the definition of co-living. People live together temporarily. The demand is growing stronger and more versatile than before. Remote work makes the boundaries between living and working fade. Co-Living Reloaded - A look ahead. learn more
Bringing New Work to life in everyday work
Feb 23 2021 Opinion
Future Working Environments Bringing New Work to life in everyday work Establishing a new form of (collaborative) work in companies is a change process that encompasses not only the structural level but also the cultural level. This is shown, among other things, by the experience of the Corona pandemic. learn more
The industry's look at incentives when buying furniture
Feb 02 2021 Opinion
3 Experts - 3 Views The industry's look at incentives when buying furniture The focus on home and freed-up holiday budgets have fuelled furnishing in the past year. Cocooning has received a boost. So has digital processes, which are now an essential part of the service offering. But how long will the Corona boom last? So let's look at lasting incentives to buy. Or as kitche... learn more
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