Magazine Living and Furnishing

13 results

Our three experts Hans Hermann Hagelmann, Leif Kania and Carmen Tappeser describe their personal view of the corona crisis.

Oct 12 2020 Opinion

Industry look at 6 hotspots: corona as a magnifying glass Word may have gotten around that the furniture industry is on the right track despite the crisis. Which is why we are changing the perspective and seeing corona as a magnifying glass that focuses on what is working well or poorly. Tendencies are intensified during the pandemic. Our three experts, Le... learn more

Trend scouting only online - is that possible?

Sep 23 2020 Opinion

Trend scouting only online - is that possible? Welcome to the new era. A time that is also about furniture, but primarily about networking, cooperation and togetherness. How will we live and work in the future and attract people back to the stores? This was the subject of thought and discussion in the "Digital Talks" at Maison & Ob... learn more

What would have been unthinkable in the past has now become the norm: supposedly bitter opponents join forces and make common cause.

Sep 23 2020 Opinion

Established and innovative solutions: How the furniture industry can change Times change. And no, it's not going to be the same. And it has only partly to do with Corona. Economic change is also rolling through the furniture industry, constantly and irreversibly. And if you disagree, take a look at the steel and automotive industries. The good thing about this is that M... learn more

The traditional material veneer gains in attractiveness, because veneer is an authentic, natural and ecological material.

Sep 15 2020 Opinion

Veneer in trend and trend veneer The image of veneer has changed dramatically over the past decades. We provide insights into current trends and innovations in the field of veneer. learn more

Industry insight: What are the benefits of the VAT reduction?

Sep 09 2020 Opinion

Industry insight: What are the benefits of the VAT reduction? One issue, three perspectives: It’s a good two months since the German VAT rate of 19 per cent was suddenly cut to 16 per cent. Now it is time to take stock. What benefits is the VAT reduction generating? We asked Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann – three absolute ex... learn more

Green harmonizes and soothes: furnishing colors can be used purposefully and can also help to create an atmosphere in the home office.

Sep 07 2020 Opinion

The importance of furnishing colours for the psyche The home office working model has been extended. Many companies are discovering the advantages for their employees and for themselves. Expensive office space is being reduced in size, communication channels are being restructured. The workplace at home is establishing itself. So it is high time to l... learn more

The differences between photography and rendering are less in the production itself than in the possibilities offered.

Sep 01 2020 Opinion

Product photography or 3D renderings: a limp comparison Within a very short time, photography can be used to create countless product images for visual marketing. The creation of a single rendering, however, sometimes takes hours. Nevertheless, renderings are increasingly used in the Home & Living sector. In this article, you can read why a dire... learn more

Three top trends in furniture e-commerce

Aug 19 2020 Opinion

Three top trends in furniture e-commerce In the fastest growing market online, more than 65 per cent of all furniture buyers turn to the Internet for inspiration before placing their order online or visiting a store. Just as it does in the fashion and food industries, visual inspiration plays a key role in the interior design world. learn more

Circular Economy: If not now, then when?

Aug 17 2020 Opinion

Circular Economy: If not now, then when? The goal of the Circular Economy is to decouple economic growth from the use of natural resources and ecosystems by using these resources more effectively. In the areas of material, component and product recycling, this is a motor for innovation and a key factor for new business models. The furnitur... learn more

Good communication is also the key to success for furniture dealers.

Jun 22 2020 Opinion

7 tips for how to turn customers into buyers Communication determines whether we win people over or lose them to the competition. It is a lever that turns customers into buyers. Furthermore, it is at least as important as a good product and definitely more important than discounts. But what constitutes good communication with the target group?... learn more

VDM statement: The furniture industry in the Corona crisis

Mar 30 2020 Opinion

VDM statement: The furniture industry in the Corona crisis What is to be done now? In a statement, Michael Stiehl, acting president of the Association of the German Furniture Industry, explains where he currently sees a need for action, also in politics. learn more

Sustainability Association Geismann Quality-seal

Feb 25 2020 Opinion

VDM column: Privatising sustainability In our VDM column, Ursula Geismann, spokeswoman and trend analyst for the Association of the German Furniture Industry (VDM), discusses the hot topic of sustainability, how this factor can be made visible when it comes to furniture and the responsibility of the industry. learn more

Classic furniture brochures have long since stopped being the most effective way to introduce one's product portfolio to potential consumers.

Jan 06 2020 Opinion

ROPO effect: Will advertising brochures be replaced? In times of advancing digitalisation, online research prior to the purchase of a product is assuming an increasingly important role. The information from the web provides potential customers with an initial overview of the product details, prices and availability. However, especially with larger and... learn more

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