Magazine Living and Furnishing

19 results

For the furniture industry, the option of the next step is to develop hybrid business models based on sales and rental.

Dec 08 2020 Opinion

The variety of renting and perspectives for furniture It's not that we don't know about renting or that we don't already use it ourselves. But do we really know all the options? And what prospects do business models with furniture rental offer? Four perspectives on the topic of rental - on the history of renting, on another industry, across... learn more

Dec 08 2020 Opinion

Industry outlook: How do certificates work in the furniture trade? This time the experts Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann will discuss the pros and cons of certificates in the furniture trade in an industry overview. How can you use certificates successfully in sales? And what advantages would an independent certification system for kitchen re... learn more

Nov 24 2020 Opinion

7 tips: How to write effective texts Texts make up a large part of the communication in marketing. It is only stupid if nobody reads them. So how do you manage to escape the wastebasket and get your readers excited about you and your offer? How do you reach even more people? We give you 7 tips for good, effective texts. learn more

The demographic changes and their consequences have been felt in almost all areas of life in Germany for many years. This change is opening up opportunities for the furniture industry.

Nov 10 2020 Opinion

Quo vadis customer? Furniture industry and demographic change We are getting older, fewer and more international. This is the short version of the demographic situation in Germany. The economy is becoming more digital, the generations are living more mobile and are demanding more individual customer services. What does this mean in concrete terms for the furni... learn more

Samir Ayoudb, head of the planning and furnishing group Design Function, predicts more space for retreat, co-creation and community in the office of the future.

Oct 30 2020 Opinion

Radical change? This is what offices look like after Corona While the traditional combination of classic office workspaces and meeting rooms will gradually decline in importance, companies are called upon to provide more space for retreat, co-creation and community. This development represents a radical transformation of the traditional office concept. ... learn more

While logistics and direct sales are often already largely digitalised, marketing often still uses conventional product photography and elaborate on-site photo shoots.

Oct 29 2020 Opinion

How digital is my marketing? Digitisation is no longer a new topic. Depending on the sector, it has developed to varying degrees and at different speeds. The company-specific differences are great. And even within a company, all departments are rarely digitalised equally. This starter check is intended to help you determine the... learn more

Our three experts Hans Hermann Hagelmann, Leif Kania and Carmen Tappeser describe their personal view of the corona crisis.

Oct 12 2020 Opinion

Industry look at 6 hotspots: corona as a magnifying glass Word may have gotten around that the furniture industry is on the right track despite the crisis. Which is why we are changing the perspective and seeing corona as a magnifying glass that focuses on what is working well or poorly. Tendencies are intensified during the pandemic. Our three experts, Le... learn more

Sep 23 2020 Opinion

Trend scouting only online - is that possible? Welcome to the new era. A time that is also about furniture, but primarily about networking, cooperation and togetherness. How will we live and work in the future and attract people back to the stores? This was the subject of thought and discussion in the "Digital Talks" at Maison & Ob... learn more

What would have been unthinkable in the past has now become the norm: supposedly bitter opponents join forces and make common cause.

Sep 23 2020 Opinion

Established and innovative solutions: How the furniture industry can change Times change. And no, it's not going to be the same. And it has only partly to do with Corona. Economic change is also rolling through the furniture industry, constantly and irreversibly. And if you disagree, take a look at the steel and automotive industries. The good thing about this is that M... learn more

The traditional material veneer gains in attractiveness, because veneer is an authentic, natural and ecological material.

Sep 15 2020 Opinion

Veneer in trend and trend veneer The image of veneer has changed dramatically over the past decades. We provide insights into current trends and innovations in the field of veneer. learn more

Sep 09 2020 Opinion

Industry insight: What are the benefits of the VAT reduction? One issue, three perspectives: It’s a good two months since the German VAT rate of 19 per cent was suddenly cut to 16 per cent. Now it is time to take stock. What benefits is the VAT reduction generating? We asked Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann – three absolute ex... learn more

Green harmonizes and soothes: furnishing colors can be used purposefully and can also help to create an atmosphere in the home office.

Sep 07 2020 Opinion

The importance of furnishing colours for the psyche The home office working model has been extended. Many companies are discovering the advantages for their employees and for themselves. Expensive office space is being reduced in size, communication channels are being restructured. The workplace at home is establishing itself. So it is high time to l... learn more

The differences between photography and rendering are less in the production itself than in the possibilities offered.

Sep 01 2020 Opinion

Product photography or 3D renderings: a limp comparison Within a very short time, photography can be used to create countless product images for visual marketing. The creation of a single rendering, however, sometimes takes hours. Nevertheless, renderings are increasingly used in the Home & Living sector. In this article, you can read why a dire... learn more

Aug 19 2020 Opinion

Three top trends in furniture e-commerce In the fastest growing market online, more than 65 per cent of all furniture buyers turn to the Internet for inspiration before placing their order online or visiting a store. Just as it does in the fashion and food industries, visual inspiration plays a key role in the interior design world. learn more

Aug 17 2020 Opinion

Circular Economy: If not now, then when? The goal of the Circular Economy is to decouple economic growth from the use of natural resources and ecosystems by using these resources more effectively. In the areas of material, component and product recycling, this is a motor for innovation and a key factor for new business models. The furnitur... learn more

Good communication is also the key to success for furniture dealers.

Jun 22 2020 Opinion

7 tips for how to turn customers into buyers Communication determines whether we win people over or lose them to the competition. It is a lever that turns customers into buyers. Furthermore, it is at least as important as a good product and definitely more important than discounts. But what constitutes good communication with the target group?... learn more

Mar 30 2020 Opinion

VDM statement: The furniture industry in the Corona crisis What is to be done now? In a statement, Michael Stiehl, acting president of the Association of the German Furniture Industry, explains where he currently sees a need for action, also in politics. learn more

Sustainability Association Geismann Quality-seal

Feb 25 2020 Opinion

VDM column: Privatising sustainability In our VDM column, Ursula Geismann, spokeswoman and trend analyst for the Association of the German Furniture Industry (VDM), discusses the hot topic of sustainability, how this factor can be made visible when it comes to furniture and the responsibility of the industry. learn more

Classic furniture brochures have long since stopped being the most effective way to introduce one's product portfolio to potential consumers.

Jan 06 2020 Opinion

ROPO effect: Will advertising brochures be replaced? In times of advancing digitalisation, online research prior to the purchase of a product is assuming an increasingly important role. The information from the web provides potential customers with an initial overview of the product details, prices and availability. However, especially with larger and... learn more

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Magazine Living and Furnishing