Virtual product experience
Experience Reality – When Furniture Comes Alive
Gefühle bestimmen unser Leben, beeinflussen unsere Entscheidungen. Sie aufzunehmen und in Produktpräsentationen umzusetzen, ist für Anbieter elementar notwendig. Aber unsere Gefühlswelten verändern sich und damit auch unsere Erwartungen an das Produkterlebnis. Wir begeben uns auf eine virtuelle Reis...
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Successful business relations
Customers – what we can learn from Hollywood
You have to know your customers in order to build successful relationships. This applies to all sectors and business models. Circular business models offer the greatest potential for this. But what are the right customers, how can they be developed and what do we do with all the customer information...
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Product requirements in the rental business
Circular Economy: How linear products can go round
What do football and circular business models in the furniture industry have in common? It's all about a round thing. And so that "the round can go into the square" and "the linear into the round" - a strategy is needed. In this article, we look at the requirements for products so that the plan can...
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3 Experts - 3 Views
The industry's look on extended assortments (2)
Extended ranges from kitchen manufacturers fit into our image of modern living. But are customers really already furnishing their homes holistically? What scores points in planning and sales? Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann report on their experiences with demand, trends and u...
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Options at a glance
The USP in circular business models
What influence do societal and economic changes have on the fixed USP of companies? What are the unique selling points of circular business models? Sustainability via multiple use, or the uniqueness of the products? What role do digital experience and service diversity play in this? A roadshow on po...
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3 Experts - 3 Views
The industry's look on extended assortments (1)
Utility room, bathroom furniture, cabinets for the living area: many kitchen manufacturers are visibly expanding their range. More turnover with extended ranges - that's the theory. And what about in practice? We asked our three experts for their opinion. Part 1 covers the supply.
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New business possibilities
Servitization: When the product becomes a service
Proximity to customers: Knowledge of customer needs and wishes, long-term, deep and multifaceted customer relationships. Customer journeys with open exchange. For manufacturers, the only way to achieve this is to change their perspective. From product orientation to service thinking.
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Trend: Sharing Spaces
Co-Living Reloaded
Temporary. An important attribute for the definition of co-living. People live together temporarily. The demand is growing stronger and more versatile than before. Remote work makes the boundaries between living and working fade. Co-Living Reloaded - A look ahead.
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Future Working Environments
Bringing New Work to life in everyday work
Establishing a new form of (collaborative) work in companies is a change process that encompasses not only the structural level but also the cultural level. This is shown, among other things, by the experience of the Corona pandemic.
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3 Experts - 3 Views
The industry's look at incentives when buying furniture
The focus on home and freed-up holiday budgets have fuelled furnishing in the past year. Cocooning has received a boost. So has digital processes, which are now an essential part of the service offering. But how long will the Corona boom last? So let's look at lasting incentives to buy. Or as kitche...
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Sustainable business
Rental Business and Furniture - does it fit?
What do rental-based business models look like? Is the furniture industry suitable for this? What is different from sales and which points are crucial for successful implementation? A look at the details and an advantage that product sales do not have.
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Sustainable possibilities
The variety of renting and perspectives for furniture
It's not that we don't know about renting or that we don't already use it ourselves. But do we really know all the options? And what prospects do business models with furniture rental offer? Four perspectives on the topic of rental - on the history of renting, on another industry, across the pond an...
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3 Experts - 3 Views
Industry outlook: How do certificates work in the furniture trade?
This time the experts Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann will discuss the pros and cons of certificates in the furniture trade in an industry overview. How can you use certificates successfully in sales? And what advantages would an independent certification system for kitchen re...
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Marketing
7 tips: How to write effective texts
Texts make up a large part of the communication in marketing. It is only stupid if nobody reads them. So how do you manage to escape the wastebasket and get your readers excited about you and your offer? How do you reach even more people? We give you 7 tips for good, effective texts.
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Quo vadis customer?
Furniture industry and demographic change
We are getting older, fewer and more international. This is the short version of the demographic situation in Germany. The economy is becoming more digital, the generations are living more mobile and are demanding more individual customer services. What does this mean in concrete terms for the furni...
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Radical change?
This is what offices look like after Corona
While the traditional combination of classic office workspaces and meeting rooms will gradually decline in importance, companies are called upon to provide more space for retreat, co-creation and community. This development represents a radical transformation of the traditional office concept. Samir...
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Test yourself
How digital is my marketing?
Digitisation is no longer a new topic. Depending on the sector, it has developed to varying degrees and at different speeds. The company-specific differences are great. And even within a company, all departments are rarely digitalised equally. This starter check is intended to help you determine the...
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Where the industry stands
The green furniture industry. How much sustainability is still possible?
Good news and bad news at the beginning. The good news is that the furniture industry is greener and better positioned than many other industries in terms of sustainability in its processes. The bad news is that it is not enough. A rethink and further development is therefore required. We take a loo...
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3 Experts - 3 Views
Industry look at 6 hotspots: corona as a magnifying glass
Word may have gotten around that the furniture industry is on the right track despite the crisis. Which is why we are changing the perspective and seeing corona as a magnifying glass that focuses on what is working well or poorly. Tendencies are intensified during the pandemic. Our three experts, Le...
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Established and innovative solutions
How the furniture industry can change
Times change. And no, it's not going to be the same. And it has only partly to do with Corona. Economic change is also rolling through the furniture industry, constantly and irreversibly. And if you disagree, take a look at the steel and automotive industries. The good thing about this is that Möbel...
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