Circular Economy
The measurability of circular products
Is circularity and thus the sustainable production of furniture measurable? This is one of the questions that all companies must address as they transform their business models from linear to circular. Andre Hempel provides an overview.
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Specific implementation goals
Sustainable products - the signs are green
Sustainability – the word is used almost inflationarily today. To ensure that words are followed by deeds, a fixed approach and defined time horizons are needed. The European and German guard rails for a sustainable transformation of our society already exist. Now the topic is visibly gaining moment...
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Ecological footprint
Movements around the topic of sustainability
We read a lot about the topic of sustainability every day. But did you know that it is a term that was first described for the forest in Germany over 300 years ago? Explore why this effects us in actual times with more DIY, slow design and what part veener is playing.
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Empowering and authorising employees
Business tips: Managing furniture stores profitably
Whether it's a small family business or a franchise of a big player - every committed operator of a furniture store wants more turnover. Many delegate the pressure for better figures directly to their employees: sell more, advise longer, refute objections. But there are more profitable levers beyond...
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Confidence-building measures
Trust wins customers
Trust in products and services is based on our own experiences, reviews by other users and comparisons via independent institutions and portals. The possibilities for forming an opinion are manifold and yet sometimes there is still a lack of decision-making aids, especially when it comes to new topi...
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Furniture e-commerce for dummies
The three and a half most important tips for the first steps
Philip Kehela, co-founder of mokebo, has set himself the goal of improving the market segment "furniture" with fresh approaches from e-commerce together with his friend and co-founder Moritz Messinger. He believes that furniture no longer has to be bought over the counter. Philip Kehela reveals how...
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3 experts, 3 perspectives
A very personal look at the industry: That was 2021
Turbulent, challenging and comparatively successful: 2021 is drawing to a close. How did Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann experience the year that is now almost over? We asked them and gathered their personal impressions for you. Here is the industry outlook for 2021!
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Changing industry
Why e-commerce is a path to long-term success
The past few years have not been easy for the retail trade. In many sectors, a change has taken place that has not always been positive: books, toys, (especially small) electronics, increasingly also fashion and many other product groups are going over the exclusively digital counter more and more o...
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Sustainability in action
The levels of modularity
Modularity and furniture have always seemed to belong together. Until now, this has mostly referred to the manufacturing process. Many parts are used to create long-lasting products that are successful for the companies and appreciated by the customers. But is that really the case? Modularity can do...
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Realigning customer orientation?
Why furniture retail and e-commerce go together much better than you think
If you buy a sofa, you have to try it out. The size of wall shelves can only be estimated by standing next to them. And the quality of home textiles can only be judged if you can pick them up and touch them. Anyone who works in the furniture and interior design market knows these beliefs only too we...
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Virtual product experience
Experience Reality – When Furniture Comes Alive
Gefühle bestimmen unser Leben, beeinflussen unsere Entscheidungen. Sie aufzunehmen und in Produktpräsentationen umzusetzen, ist für Anbieter elementar notwendig. Aber unsere Gefühlswelten verändern sich und damit auch unsere Erwartungen an das Produkterlebnis. Wir begeben uns auf eine virtuelle Reis...
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Successful business relations
Customers – what we can learn from Hollywood
You have to know your customers in order to build successful relationships. This applies to all sectors and business models. Circular business models offer the greatest potential for this. But what are the right customers, how can they be developed and what do we do with all the customer information...
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Product requirements in the rental business
Circular Economy: How linear products can go round
What do football and circular business models in the furniture industry have in common? It's all about a round thing. And so that "the round can go into the square" and "the linear into the round" - a strategy is needed. In this article, we look at the requirements for products so that the plan can...
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3 Experts - 3 Views
The industry's look on extended assortments (2)
Extended ranges from kitchen manufacturers fit into our image of modern living. But are customers really already furnishing their homes holistically? What scores points in planning and sales? Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann report on their experiences with demand, trends and u...
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Options at a glance
The USP in circular business models
What influence do societal and economic changes have on the fixed USP of companies? What are the unique selling points of circular business models? Sustainability via multiple use, or the uniqueness of the products? What role do digital experience and service diversity play in this? A roadshow on po...
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3 Experts - 3 Views
The industry's look on extended assortments (1)
Utility room, bathroom furniture, cabinets for the living area: many kitchen manufacturers are visibly expanding their range. More turnover with extended ranges - that's the theory. And what about in practice? We asked our three experts for their opinion. Part 1 covers the supply.
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New business possibilities
Servitization: When the product becomes a service
Proximity to customers: Knowledge of customer needs and wishes, long-term, deep and multifaceted customer relationships. Customer journeys with open exchange. For manufacturers, the only way to achieve this is to change their perspective. From product orientation to service thinking.
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Trend: Sharing Spaces
Co-Living Reloaded
Temporary. An important attribute for the definition of co-living. People live together temporarily. The demand is growing stronger and more versatile than before. Remote work makes the boundaries between living and working fade. Co-Living Reloaded - A look ahead.
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Future Working Environments
Bringing New Work to life in everyday work
Establishing a new form of (collaborative) work in companies is a change process that encompasses not only the structural level but also the cultural level. This is shown, among other things, by the experience of the Corona pandemic.
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3 Experts - 3 Views
The industry's look at incentives when buying furniture
The focus on home and freed-up holiday budgets have fuelled furnishing in the past year. Cocooning has received a boost. So has digital processes, which are now an essential part of the service offering. But how long will the Corona boom last? So let's look at lasting incentives to buy. Or as kitche...
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