New business possibilities
Servitization: When the product becomes a service
Proximity to customers: Knowledge of customer needs and wishes, long-term, deep and multifaceted customer relationships. Customer journeys with open exchange. For manufacturers, the only way to achieve this is to change their perspective. From product orientation to service thinking.
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Future Working Environments
Bringing New Work to life in everyday work
Establishing a new form of (collaborative) work in companies is a change process that encompasses not only the structural level but also the cultural level. This is shown, among other things, by the experience of the Corona pandemic.
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3 Experts - 3 Views
The industry's look at incentives when buying furniture
The focus on home and freed-up holiday budgets have fuelled furnishing in the past year. Cocooning has received a boost. So has digital processes, which are now an essential part of the service offering. But how long will the Corona boom last? So let's look at lasting incentives to buy. Or as ki...
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Sustainable business
Rental Business and Furniture - does it fit?
What do rental-based business models look like? Is the furniture industry suitable for this? What is different from sales and which points are crucial for successful implementation? A look at the details and an advantage that product sales do not have.
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Sustainable possibilities
The variety of renting and perspectives for furniture
It's not that we don't know about renting or that we don't already use it ourselves. But do we really know all the options? And what prospects do business models with furniture rental offer? Four perspectives on the topic of rental - on the history of renting, on another industry, across...
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3 Experts - 3 Views
Industry outlook: How do certificates work in the furniture trade?
This time the experts Carmen Tappeser, Leif Kania and Hans Hermann Hagelmann will discuss the pros and cons of certificates in the furniture trade in an industry overview. How can you use certificates successfully in sales? And what advantages would an independent certification system for kitchen re...
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Marketing
7 tips: How to write effective texts
Texts make up a large part of the communication in marketing. It is only stupid if nobody reads them. So how do you manage to escape the wastebasket and get your readers excited about you and your offer? How do you reach even more people? We give you 7 tips for good, effective texts.
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Quo vadis customer?
Furniture industry and demographic change
We are getting older, fewer and more international. This is the short version of the demographic situation in Germany. The economy is becoming more digital, the generations are living more mobile and are demanding more individual customer services. What does this mean in concrete terms for the furni...
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Radical change?
This is what offices look like after Corona
While the traditional combination of classic office workspaces and meeting rooms will gradually decline in importance, companies are called upon to provide more space for retreat, co-creation and community. This development represents a radical transformation of the traditional office concept. ...
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Test yourself
How digital is my marketing?
Digitisation is no longer a new topic. Depending on the sector, it has developed to varying degrees and at different speeds. The company-specific differences are great. And even within a company, all departments are rarely digitalised equally. This starter check is intended to help you determine the...
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