Women in Furniture
New network for women in the furniture business
Women have not had a big stage in the furniture industry so far. This is to change with "Women in Furniture". The women's network has set itself the goal of strengthening diversity and equal rights for women and men within the home & living industry, promoting ambitious women and stirring up the mal...
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Tips for furniture companies
How does good corporate communication work?
Companies want to communicate to their environment what they do and why it is worthwhile to trust them, their offers and products. We asked Stefan Gröner, Professor and Dean of Studies for Strategic Corporate Communication and Digital Management at the Fresenius University of Applied Sciences in Mun...
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Start-up spotlight
HOX - home office in one box
The whole home office in one box, the HOX? Two founders had this idea and are currently in the crowdfunding phase with their prototype. We present this interesting project and spoke with Stefanie Kormis, CEO and co-founder of HOX Manufaktur GmbH.
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New initiative
Focus on climate protection
Climate protection measures are gaining importance in the furniture industry. A new initiative is intended to take this into account. Johannes Schwörer, President of the German Timber Industry Association, explains the goals of the initiative in an interview.
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Start-up spotlight
MöbelFirst - digital support for retailers
How can the stationary furniture trade be made more successful digitally? Christoph Ritschel and Dennis T. Franken also asked themselves this question. Their answer: the online platform MöbelFirst. A lot has happened since the start-up was founded in 2016, and recently e-commerce-specialist "The Pla...
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Lifestyle brands
Fashion brands that offer furniture
When fashion brands open up new product segments, the first thing that comes to mind is accessories such as bags, shoes or sunglasses. Yet fashion companies have long since defined themselves as holistic lifestyle brands, often with their own furniture line. We present two examples.
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Martin Auerbach, Managing Director of Fachverband Matratzen-Industrie, on circular economy
Double mindfulness" is finding its way into bedrooms. Mindfulness of oneself and mindfulness of the environment. Expert Martin Auerbach explains to us in an interview how manufacturers are facing up to these challenges.
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Interview with trend researcher Frank A. Reinhardt
"After all, living is more than a question of style"
From Natural Luxury to Sharing Spaces: Before Easter, we presented the six most important trends for the furnishing industry proclaimed by the imm cologne. Trend researcher Frank A. Reinhardt (FAR.consulting) gives examples of the stylistically and socially relevant phenomena and explains the opport...
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Household appliance sector
Samsung: Success through strategic cooperation
Especially in the furniture industry, companies often enter into cooperation agreements with designers in order to launch exclusive collections. But cooperation is not only in demand in design. The Samsung company has now broadened its sales and marketing in the household appliance sector through st...
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Market with potential
Miele invests in outdoor cooking market
More and more people are becoming enthusiastic about preparing meals in the fresh air and are investing in high-quality grills or even entire outdoor kitchens for this purpose. Miele is now tapping into this high-potential field by acquiring a majority stake in Otto Wilde Grillers.
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The importance of customer loyalty
After the purchase is before the purchase
An international study concludes that customer retention is just as important as customer acquisition - and often fails. We asked Peter Pawlick, Head of Strategy at R/GA Berlin and co-author of the study, what tips he can give furniture companies to win over newly acquired customers in the long term...
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Hidden Technology
Design for screw is being awarded
Screws are one thing above all: a fast, safe and above all economical means of fastening. The range is huge and choosing the right screw is not always easy. Recently, one Fischer product stood out from the screw range: the PowerFast II model was awarded three design prizes.
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Future of technology
Calm technology: Challenge or benefit?
Our world is made up of information that competes for our attention every minute of our daily lives. But how can our devices take advantage of location, environment, and haptics to enhance our lives, rather than, at worst, burden us? That's one of the questions Amber Case, an author and researcher f...
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Classics of furniture design
B42 chair
Modern furniture classics are the eye-catcher par excellence in every home. Unlike other items of furniture, these special specimens do not become worthless over time, but often even increase in value. Some originals are even traded like works of art. Re-produced or limited design classic editions o...
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