Classics of furniture design
The Eames Lounge Chair
Classics of furniture design are timeless and often coveted collector's items for which connoisseurs are happy to dig deep into their pockets. But not only as originals, but also as re-produced or limited design classic editions, these collectors' items find plenty of buyers.
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Sustainable business
Nature's Legacy: Inspired by nature
The Philippine company Nature's Legacy has been committed to sustainability since its foundation. The 360-degree sustainability approach not only includes minimising the misuse of resources in furniture production, but also the continuous development of ecological materials. What lies behin...
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Gender Marketing
Reaching women as a target group
Many women do not feel addressed by advertising. On the contrary: clichés, sexualised content, too much pink and bling-bling tend to scare off the coveted female buyer class rather than interest them in products or services. This is how furniture companies can do it better.
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Interview with Katrin de Louw
"Furniture should be thought across rooms"
Not only since Corona has living been under scrutiny. Katrin de Louw observes current developments in the field of furnishing and furniture design with her agency Trendfilter. A conversation about Tiny Spaces, co-living and other new demands on the living environment.
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Interview with Kinzo-Architects
"The decision for the office must be encouraged"
Office worlds are changing rapidly at the moment. The Berlin architecture firm Kinzo is experiencing this directly in its planning for renowned clients. A conversation with office partners Karim El-Ishmawi and Chris Middleton about new expectations.
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Interview with Roman Eberharter, FENA
„There is a lot of room for improvement in e-commerce”
The Austrian Roman Eberharter is the new president of FENA (European Federation for Furniture Retailers). In an interview, he explains his goals for the furniture retailers' interest group, how sustainability can be implemented and whether online trade offers opportunities.
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Smart Devices
Artificial intelligence opens up a new era in home appliances
Artificial intelligence is becoming increasingly powerful. Bosch Home Appliances is now demonstrating the benefits of the technology in roasting and baking. The company launched the first Series 8 sensor oven in September 2020, which predicts when cakes or roasts will be ready, taking into account t...
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Start-up spotlight
Foxxbee - Interior designs per mouse click?
The Berlin-based startup Foxxbee wants to make interior design accessible and affordable for everyone. We spoke to Ramin v. d. Leyen, co-founder and CEO of Foxxbee, about his business model, what differentiates his customers from traditional furniture buyers and what potential digitalisation offers...
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Business through relevant leads
Roamlike - Holiday in the Showroom
Holiday guests not only expect their holiday flats and houses to be perfectly located - the ambience of the temporary home should also be cosy and stylish. Meeting the customers' wishes can be quite expensive for private landlords. The Cologne-based start-up Roamlike wants to remedy this - co-fo...
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Interview with architects Susanne Brandherm and Sabine Krumrey
"The attitude towards the office is changing"
Coworking has been a successful model in recent years. Mobile and flexible working methods have become established in many areas. But what challenges are there in implementing such concepts, especially in view of the Corona pandemic? We spoke to interior designers Susanne Brandherm and Sabine Krumre...
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Classics of furniture design
Adjustable Table E 1027
They can be found in many flats - the classics of furniture design. In other words, a piece of furniture that was designed decades ago, but is still successfully sold today. While collectors primarily focus on originals, other design lovers buy post-produced or limited editions from the official lic...
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Associations cooperate
Logistics meets data: Cooperation between sectors
The Federal Association of Furniture Forwarding and Logistics (Bundesverband Möbelspedition und Logistik e.V.) and the Data Competence Center e.V. have already been working together for some time as part of the Future Initiative Furniture Logistics. With the new cross-membership, the organisati...
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Neuro marketing
Why customers can (not) say what they want
Everyone wants sustainable furniture, when asked. But do they really, when it comes to spending (more) money? The agency Beyond Reason uses neuroscientific methods to find out which processes in a consumer's brain influence actuall purchase decisions. This knowledge can be used for the marketing...
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60 years of office life
Past and future: a small office-time travel
The coronavirus crisis has changed the world of work in a very short space of time, but even before the pandemic, office design was constantly changing. In our interview, Albert Denz, owner of DenzDesign GmbH and www.officebase.info, takes us on a personal journey through time – from the 1960s...
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2 experts report
Rethinking the office: a conversation
The second home office wave is just starting. At the same time, many companies are asking themselves how they will be able to get their staff to return to the office after it. What added value does an office workplace have to offer in order to complement working from home intelligently? A conversati...
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Flexibel work environment
"Flex-Haus" offices of Deutsche Bahn
Everyone is talking about flexi-work models such as co-working or desk sharing. But how can this type of office concept be implemented successfully? In our interview, we spoke with Christof Nellehsen from the architectural practice aib about planning the office space for the first “Flex-Haus&r...
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