Magazine Living and Furnishing
40 results
Combining forces: Franke merges divisions
Franke, the world's leading supplier of solutions and equipment for domestic kitchens, private bathrooms, semi-public and public washrooms, professional system catering and coffee preparation, is repositioning itself. In an interview, Barbara Borra, President/CEO Franke Kitchen Systems, explains...
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Own communities - a chance for companies and customers
Customer communities are an excellent tool for customer service, customer loyalty and market research, which is not used enough by the German economy. How furniture companies can benefit from them, ambista author Christine Sommer-Guist asked an expert for corporate and sales communication, Dr. Rolan...
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Spatial Design: New study course in Lucerne
How must rooms be designed so that we find them pleasant? This is one of the key questions that spatial designers deal with. The new design direction is changing the way rooms can be planned. In the winter semester 2020/2021, the Lucerne University of Applied Sciences and Arts will offer the new cou...
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Start-up-Spotlight: WYE - Furniture design from their own material
The furniture start-up WYE has not only created a sustainable product with its own wood-based material Neolign, but has also thought through its entire production process holistically. We spoke with Franziskus Wozniak (Managing Director at WYE) and Ferdinand Krämer (Chief Designer at WYE) about...
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International e-commerce meets China: Alibaba creates brand platforms
The Chinese market is attractive. China has been the world’s biggest e-commerce market for years and is poised to become its largest retail market soon. An interview with Andreas Kerschner, Category Leader Europe at Alibaba.
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What are the consequences of "discountitis"?
It is hardly possible to imagine the furniture trade without discounts, and yet many consumers have long since become jaded to them. In an interview with ambista, the expert Timo Renz from the business consultancy Dr. Wieselhuber & Partner explains the consequences of constant teasers and how th...
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Colornetwork: rethinking colour sustainably
Katrin de Louw, owner of the company “Trendfilter – Designzukunft für Möbel und Materialien” (Trendfilter – Future Design for Furniture and Materials) and founder of Colornetwork, is keen to move away from fashionable colours and towards “Sustained Colour&rdqu...
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Robotically fabricated building blocks for a temporary office
There are already a number of flexible office solutions. But offices whose construction is fully automated – that’s something we haven’t seen until now. When it comes to digitalisation and automation, construction is only slowly getting on board. Yet there is tremendous potent...
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Start-up Sporlight: Second chance for used furniture
Second-hand is trendy: used clothing, shoes or handbags are no longer slow sellers and the used car market is also flourishing. But for used furniture it does not always look like this. If granny's old chest of drawers or mother's wardrobe does not suit one's own taste, the piece of furn...
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GfK interview: "The furniture market is of importance for all generations"
How do I know what my customer wants to buy? In an interview, Susanne Seifert, Client Business Partner at GfK and contact person for customers from the furniture industry, explains how purchase decision patterns are defined and how the interiors industry can react to this with its offering.
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Five things that surprised me about China
An Italian in China? Some of our topics are suddenly caught up in current events. Italian blogger Elizabetta, on her visit to China last year, never thought that her home country and China would make the headlines for a completely different reason. What she experienced in China, she wrote down for u...
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Instagram: essential for us as a furniture maker
Do I need social media for my business, and if so, which social media channels should I be using? The still relatively young company Herr Lars Möbelmanufaktur gives us some insights into its strategy – because it’s not as easy as just post an image of a table and it’s sold.
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Start-up Spotlight: Interview with Laura Seiler, Lyght Living
Laura Seiler is one of the two women behind the start-up Lyght Living, an online shop for rental furniture. In our interview, the Berlin native tells us how the company differs from its competition, why social media is a major driver for the young brand and what role the millennial generation p...
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"We simply want to live better!"
The international interiors show imm cologne is a mirror image of current interiors trends and demonstrates the inventiveness of furniture makers. ambista spoke with the design journalist and trend researcher, Frank A. Reinhardt (far.consulting), about the most important living trends of imm cologne...
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Spotlight on awards: SCHNEEWEISS interior
SCHNEEWEISS interior brings together leading manufacturers of contract furniture in Germany and Austria. Just recently, one of the group’s new products – the digital information system “no.e” won the German Innovation Award 2019. We had the opportunity to ask Product Manager...
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ambigence on awards as a mouthpiece
Awards are controversial in the interior design industry. They can help unknown market participants to achieve a higher profile. But the effort and costs involved in entering a competition are enormous. We interviewed furniture start-up ambigence about its motivation, selection criteria and its succ...
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The furniture industry’s sustainability goals
The United Nations adopted the 17 Sustainable Development Goals, or SDGs, in 2015. The goal of the objectives: to protect the planet and all life on it and to improve quality of life. They can also help the furniture industry to make a valuable contribution in this regard.
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Schaffrath is on track for online success
Shopmacher is an agency that specialises in the development and further development of enterprise e-commerce platforms. In summer 2018, the company created the new online shop for the furniture retailer Schaffrath, based in North Rhine-Westphalia. We spoke with André Roitzsch, CEO of Shopmach...
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3 questions for design studio kaschkasch
kaschkasch was founded at the end of 2011 by Florian Kallus and Sebastian Schneider. The design duo works in furniture and lighting design, but now increasingly develops industrial products. At this year’s interzum, they presented three handle collections that they designed in collaboration wi...
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