Start-up spotlight
MöbelFirst - digital support for retailers
How can the stationary furniture trade be made more successful digitally? Christoph Ritschel and Dennis T. Franken also asked themselves this question. Their answer: the online platform MöbelFirst. A lot has happened since the start-up was founded in 2016, and recently e-commerce-specialist &qu...
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Lifestyle brands
Fashion brands that offer furniture
When fashion brands open up new product segments, the first thing that comes to mind is accessories such as bags, shoes or sunglasses. Yet fashion companies have long since defined themselves as holistic lifestyle brands, often with their own furniture line. We present two examples.
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imm cologne trend.briefing sleep
Martin Auerbach, Managing Director of Fachverband Matratzen-Industrie, on circular economy
Double mindfulness" is finding its way into bedrooms. Mindfulness of oneself and mindfulness of the environment. Expert Martin Auerbach explains to us in an interview how manufacturers are facing up to these challenges.
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Interview with trend researcher Frank A. Reinhardt
"After all, living is more than a question of style"
From Natural Luxury to Sharing Spaces: Before Easter, we presented the six most important trends for the furnishing industry proclaimed by the imm cologne. Trend researcher Frank A. Reinhardt (FAR.consulting) gives examples of the stylistically and socially relevant phenomena and explains the opport...
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Market with potential
Miele invests in outdoor cooking market
More and more people are becoming enthusiastic about preparing meals in the fresh air and are investing in high-quality grills or even entire outdoor kitchens for this purpose. Miele is now tapping into this high-potential field by acquiring a majority stake in Otto Wilde Grillers.
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The importance of customer loyalty
After the purchase is before the purchase
An international study concludes that customer retention is just as important as customer acquisition - and often fails. We asked Peter Pawlick, Head of Strategy at R/GA Berlin and co-author of the study, what tips he can give furniture companies to win over newly acquired customers in the long term...
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Hidden Technology
Design for screw is being awarded
Screws are one thing above all: a fast, safe and above all economical means of fastening. The range is huge and choosing the right screw is not always easy. Recently, one Fischer product stood out from the screw range: the PowerFast II model was awarded three design prizes.
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Future of technology
Calm technology: Challenge or benefit?
Our world is made up of information that competes for our attention every minute of our daily lives. But how can our devices take advantage of location, environment, and haptics to enhance our lives, rather than, at worst, burden us? That's one of the questions Amber Case, an author and research...
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Classics of furniture design
B42 chair
Modern furniture classics are the eye-catcher par excellence in every home. Unlike other items of furniture, these special specimens do not become worthless over time, but often even increase in value. Some originals are even traded like works of art. Re-produced or limited design classic editi...
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Trend Stage interzum @home
Interview: Between megatrends and practical relevance
Katrin de Louw and her agency Trendfilter are organising the Trend Stage of the new online platform interzum @home - with the megatrends of the industry. As the leading international trade fair for furniture production and interior design, interzum will be held purely digitally from 4...
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Classics of furniture design
The Eames Lounge Chair
Classics of furniture design are timeless and often coveted collector's items for which connoisseurs are happy to dig deep into their pockets. But not only as originals, but also as re-produced or limited design classic editions, these collectors' items find plenty of buyers.
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Sustainable business
Nature's Legacy: Inspired by nature
The Philippine company Nature's Legacy has been committed to sustainability since its foundation. The 360-degree sustainability approach not only includes minimising the misuse of resources in furniture production, but also the continuous development of ecological materials. What lies behin...
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Gender marketing
Reaching women as a target group
Many women do not feel addressed by advertising. On the contrary: clichés, sexualised content, too much pink and bling-bling tend to scare off the coveted female buyer class rather than interest them in products or services. This is how furniture companies can do it better.
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Interview with Katrin de Louw
"Furniture should be thought across rooms"
Not only since Corona has living been under scrutiny. Katrin de Louw observes current developments in the field of furnishing and furniture design with her agency Trendfilter. A conversation about Tiny Spaces, co-living and other new demands on the living environment.
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Interview with Kinzo-Architects
"The decision for the office must be encouraged"
Office worlds are changing rapidly at the moment. The Berlin architecture firm Kinzo is experiencing this directly in its planning for renowned clients. A conversation with office partners Karim El-Ishmawi and Chris Middleton about new expectations.
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