Current products from the ambista-network
Fine kitchen furniture is the trend
Since kitchens have come to be regarded as an extended living space, even more emphasis has been placed on their design. Many pieces of kitchen furniture are characterised by fine materials and high-quality workmanship.
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Successful business relations
Customers – what we can learn from Hollywood
You have to know your customers in order to build successful relationships. This applies to all sectors and business models. Circular business models offer the greatest potential for this. But what are the right customers, how can they be developed and what do we do with all the customer information...
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Current products from the ambista network
New luminaires for the homely garden
Due to the trend towards a flowing transition between indoors and outdoors, the design of outdoor luminaires and their lighting effect continues to gain in importance. They provide safety around the building and create an atmospheric ambience.
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Digital Selling (Part 4)
Effective online counselling: 4 phases to success
The leads come in and then online counselling is supposed to be effective. Sounds simple at first, but it also has its pitfalls. Our expert Leif Kania explains how digital selling differs from talking to customers in the studio and why the whole thing is so exhausting - but also so incredibly effect...
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Current products from the ambista network
Outdoor furniture for indoors and outdoors
In the warm season, the balcony, terrace or garden can be used as an extended living space. With the right choice of furniture, the creative combination of indoor and outdoor succeeds. Collections that are made for indoors and outdoors are particularly suitable.
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imm cologne trend.briefing sleep
Sleep in Style | The bedroom turns into a living room
The bedroom is reinventing itself – with furniture. Designer collections, multifunctional elements, upholstered furniture and decorative design concepts featuring mostly natural materials and textiles and a cosy colour palette are turning the bedroom into the new statement piece of the interio...
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imm cologne trend.briefing sleep
Sleep Better | The Future of Sleep
How can sleep be optimised? In search of the perfect sleep solution, the interiors industry is joining the quest for the magic formula. Ergonomic features are increasingly being supplemented with smart functions in order to deliver more added value for discerning customers: beds, mattresses and mode...
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imm cologne trend.briefing sleep
Sleep Sustainably | The bedroom turns green
What options does the interiors industry have when it comes to producing bedroom furnishings and mattresses sustainably and tapping into the growth market for “green” living? Which viable concepts are already on the market today? The bedroom of the future is healthy, made from renewable...
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Innovative and sustainable use of material
Turning old into new: recycled furniture
The topic of sustainability influences almost all areas of our lives. Even in furniture production, the innovative and sustainable use of recycled materials has become indispensable. A distinction is made between furniture made from materials that have already been recycled and furniture that can be...
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Digital selling (Part 3)
Come across as professional online: Here's how!
Consultations via screen - many newcomers sit in front of customers like a deer caught in the headlights. "But that usually comes with practice," says sales coach Leif Kania, speaking from experience. Do you also want to come across as professional online? Our expert's tips will...
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Antique material, very modern
Terrazzo - sustainable and back in trend
Terrazzo floors have been around since ancient times. They are durable, easy to maintain and can be recycled. Currently, the elegantly speckled stone floors are experiencing a renaissance, as Almut Lager reports. She is co-founder and managing director of the family business and ambista member VIA,...
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Material innovation
Transparent wood – almost like glass
Wood has been a sustainable building block for great architectural feats for thousands of years. It can be used even more flexibly when it is transparent. Transparent wood is not entirely new – but the approach of the team we are presenting is.
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Current insights
Corona changes a lot – even consumption
Since February 2020, nothing has been the same. The notorious virus is spreading rapidly and repeatedly brings public life to a standstill. How this affects people, values and (consumer) behaviour is the subject of numerous studies.
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Printed advertising
Customer communication: With or without a catalogue?
The end of the printed Ikea catalogue shows that digitalisation is progressing even faster than expected. Nevertheless, advertising messages in traditional form by no means lose their justification - examples show that.
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Digital selling (Part 2)
The right equipment for online selling and consulting
Digital selling is more than just a video chat. In the furniture trade, however, conference tools are increasingly coming into focus. They help immensely with planning and customer loyalty in the lockdown. In the second part of our series of articles, expert Leif Kania gives tips on equipment for on...
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Sustainable development
Ecological material mimics nature
The development of ecological materials is also becoming increasingly important in the field of material innovations. The Swedish manufacturer Baux has succeeded in organically imitating nature's properties for the new Pulp acoustic panels.
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