Current examples
What makes an office building smart?
In view of the current energy shortage, the importance of smart office concepts is growing. Current examples show what the future of the office could look like. How can office buildings be designed for the future? The Fraunhofer Institute is addressing this question with the joint project Office 21....
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Material innovation
Superwood – material with a future
In fashion, fast fashion is no longer in vogue and the furniture industry is also looking for sustainable and durable solutions for its products. In cooperation with the Fraunhofer Institute for Wood Research, designer Sofia Souidi has now developed Superwood – a material that consists of recycled c...
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Products from the ambista network
Organic design is the trend
From the 1950s onwards, soft rounded shapes inspired by nature conquered rooms all over the world from Scandinavia and are now in great demand again. The style of organic design also includes design with natural colours, materials and motifs.
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Social Ads
How to scale your sales with Facebook & Co.
Digital change does not stop at any industry. The furnishing trade has also had to rethink in recent years and find new communication and distribution channels. Consumers have long since ordered books, clothes or the latest TV online from the comfort of their couch. When it comes to furniture, they...
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Current figures 2022
Consumer behaviour when buying furniture in times of Corona
How did the purchasing behaviour of consumers develop during the Corona pandemic? Answers to this question can be found in the statistical yearbook "Möbel Zahlen Daten 2022", published by Ferdinand Holzmann Verlag. In three parts, we highlight the studies and statistics on the German furniture indus...
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Brazilian Modernist Furniture
Brazilian design is in demand again
Interior designers have rediscovered Brazilian modernist furniture: as vintage furniture or licensed reeditions. In addition, Italian manufacturers in particular are cooperating with a young generation of creative designers from São Paulo or Rio de Janeiro. In this way, design from Brazil is once ag...
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Green Marketing
Do good and how to talk about it
Sustainability is the big trend topic for all industries – and it is also playing an increasingly important role for the furniture industry. However, companies that are committed in this regard are often faced with the question: How do I communicate properly? Or should I rather leave it alone?
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FurNEARture
Trend towards proximity in furniture production
A living trend that trend researcher Oona Horx-Strathern has identified for the year 2022 is called "furnearture". We present manufacturers and products from the ambista network that correspond to the trend towards proximity and handcrafted production.
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Sink Green
Sink made from natural and recycled raw materials
Many companies are concerned about sustainability and a closed production cycle – including the German sink manufacturer Schock. With its new Cristadur Green Line, it now presents a sink that consists of around 99 % natural, renewable or recycled raw materials.
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Digital Selling (Bonus Episode)
Online marketing: Becoming more visible
Almost every purchase begins in the heart – not in the head and not in the paper bin either. But that's where countless unread brochures end up. That's why we talked to coach Leif Kania about marketing. The bonus to the series 'digital selling' gives suggestions on how to become more visible online.
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Pantone Trend Colour of 2022
"Very Peri": Current products in the trend color
The Pantone Color Institute has presented the current trend colour of the year. It is a shade of blue with a reddish-purple component and is called "Very Peri". We show furniture and furnishings from the ambista network that have a special effect in the new shade.
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Digital Selling (Part 9)
Outlook: The future of digital selling
Eight articles with tips on how the kitchen and furniture trade can position itself well in the digital transformation are behind us. It's time for a look ahead. This time we talk to coach Leif Kania about the future of digital selling. And we find out: it could get jerky in the industry!
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Approaches by furniture companies
New solutions for the "green" office
The debates on climate change are gaining in intensity, partly because of the summer's flood events. Some of the most discussed measures are the reduction of CO2 emissions and the conversion of production processes. For some time now, the office furniture industry has been setting higher sustainabil...
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imm cologne Trends 2021
TRENDimmPACT Sustainability
The green zeitgeist is shaping our society and economy. It's time for the furnishing industry to respond. The imm cologne analyzes the megatrend of sustainability and shows the direction in which companies must develop in order to remain competitive.
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Vilmers from Lithuania
A new era for custom-made sofas
Lithuanian manufacturer Vilmers has rediscovered the secret of comfortable living: furniture that combines practical, functional design with sustainability. The Lithuanian-based company with Scandinavian capital mainly produces sofas and has been in the custom-made furniture business since 1997. In...
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Current products from the ambista network
Self Care Corners: Products for the favourite little space
To get away from stressful everyday life, you have to take the time to do so. The best way to do this is in a cosy sitting area, which becomes a personal retreat when furnished with favourite pieces. We show you furniture and accessories from the ambista network that make mindfulness and relaxation...
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