Portrait of Heike Edelmann

Heike Edelmann

Job title: Journalist and copywriter

Department: Public Relations


Heike Edelmann - Freie Journalistin und Texterin mit den Schwerpunkten Design, Lifestyle, Einrichten und Wohnen

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Interested in product categories
Furniture Sleeping Bathroom Kitchen Object furniture Light & Lamps Interior High End & Smart Home Digitalization Furniture making

I have been writing texts in the fields of design, living and lifestyle for about 25 years - these topics inspire me again and again. I also enjoy immersing myself in worlds of experience that are subject to change - from innovative technologies to advanced services. I am curious about new content, look forward to exploring it and putting it into appropriate words for different media.

After completing my text writing course at the Communications Academy Hamburg, I initially worked as a freelance author for marketing and design magazines such as "Horizont" and "Design Report". At the same time I got in touch with the Dutch agency Kris Kras Context, Content & Design, for whom I wrote German language brochures, newsletters, flyers, advertisements and online articles for two decades.

My cooperation partners and clients include the lifestyle magazine "RONDO" of the Viennese daily newspaper "Der Standard", FAZ Media Solutions, and the architecture and design platform "Stylepark". For the press office of the trade fair "DOMOTEX World of Flooring" I create communication concepts with extensive content, which is used for the website as well as for press releases and social media channels.

I have been observing the German and international design scene for a long time, especially in the area of Corporate Design, and annually compile the creative and sales rankings of this industry for the magazine PAGE. In addition, I write texts for companies and brands in the design and interior design industry - online and offline.