I’ve always been intrigued by fashion and design and how small details can sometimes make a big difference when it comes to the design of an object or fashion/clothes.
My background has nothing to do with design as I studied marketing and philosophy. Yet, my father was a rug importer. Since the age of eight I travelled together with my father to countries like Afghanistan, Iran, India and Nepal to source the most beautiful rugs. At the age of 19 I travelled alone to buy for my father’s business and introduced new ideas so as to boost my father’s business. At the age of 23 I wanted to start my own business, and opened my first store in Ghent, Belgium. Because of my background I have a lot of knowledge about handmade rugs and about selecting the most beautiful pieces. I can distinguish beautiful designs and what will be successful on the market. As I felt there was a lack of truly beautiful designs and couldn’t answer to every customer’s needs, I started creating my own designs.
I mixed those two ideas and started creating designs with a classic inspiration but a very modern execution.